Table of contents
- Goodmeetings
- InsideSales Playbooks
- VanillaSoft
- Groove
- Salesloft
- FlashInfo
- Mixmax
- HubSpot Sales Hub
- Outreach
- lemlist
- Frequently Asked Questions
- The Takeaway
With how competitive the sales world is today, effective sales engagement is more crucial than ever.
In fact, sales engagement has become such a high priority that 90% of sales leaders plan to invest in technologies & methodologies to help their sellers engage effectively with prospects and customers.
Plus, as 71% of customers now expect personalized interactions, sales teams like yours need to invest in tools that will help them meet these expectations.
This is where sales engagement platforms come in! These tools provide a wide range of features that can help sales teams connect with prospects, nurture relationships, and close deals efficiently.
This blog post will guide you through the 10 top sales engagement platforms of 2024, highlighting their unique features and pricing structures.
10 Best Sales Engagement Platforms in 2024
Here are 10 of the best sales engagement tools available today that can help you enhance your sales strategy and drive more revenue:
1. Goodmeetings
Source: Goodmeetings
Goodmeetings is an AI-powered platform that’s designed to automate and optimize various aspects of the sales process, including customer engagement.
By providing high-quality call recordings, summaries, and transcriptions, this tool enables sales reps to focus on critical interactions rather than note-taking.
It also extracts actionable meeting insights that can help reps understand which engagement strategies are working (and which ones are not) so they can improve the quality of their conversations.
Overall, with Goodmeetings, teams like yours can enjoy tons of helpful features that will boost their sales engagement processes and help them close deals faster!
Key features
- Automatically records, transcribes, and summarizes your sales meetings to help you accurately capture and document every customer interaction.
- Improves your team’s follow-up processes by providing automated action items after meetings.
- Provides key meeting performance insights to help your team refine their engagement strategies and improve outcomes.
- Offers AI-based & human coaching so you can easily train your reps and improve their sales performance.
- Integrates with CRM systems to ensure that all relevant data is captured and easily accessible. Goodmeetings also offers integrations with schedulers, video conferencing platforms, and more.
- Creates a repository of past meetings, allowing sales reps to revisit and learn from previous interactions to enhance future engagements.
- Provides customized reporting dashboards to help your team track performance trends and analyze outcomes from sales calls.
- Enables you to create highlights of important moments in customer conversations so you can easily review and reference key points.
- Allows you to easily search and filter meeting data to extract important topics and details.
- Provides real-time assistance during customer interactions through natural language querying and proactive AI alerts.
- Gives you a complete picture of your customer, including their name, designation, and previous interactions with your business to help you personalize your approach.
- Allows you to provide feedback on your team’s engagement tactics with its commenting feature.
- Lets you generate scores and qualify leads based on responses from AI-generated Q&As. This will help your team ensure they spend their time on high-value prospects who are more likely to convert.
Pricing
- Professional: $70/user/month ($50/user/month billed annually)
- Business: $100/user/month ($75/user/month billed annually)
A 7-day free trial is also available (no credit card required.)
Source: Goodmeetings
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2. InsideSales Playbooks
Source: InsideSales Playbooks
Playbooks™ by InsideSales is a powerful sales engagement platform that enables sales teams to focus on high-impact tasks by managing lead follow-ups, prospecting cadences, and administrative tasks.
With its detailed analytics and real-time insights, Playbooks™ ensures that sales reps can prioritize their efforts and effectively target the most promising leads.
Key features
- Organizes lead follow-ups and prospecting with personalized, multi-channel contact sequences, including phone, email, social, SMS, and video.
- Uses AI-powered scores and custom rules to help reps identify and focus on the most impactful activities and leads.
- Provides insights into contact behaviors and recommends additional contacts within a buying group.
- Automates tasks such as enrolling contacts into cadences, updating CRM fields, and sending follow-up emails.
- Motivates teams with custom leaderboards that track and rank reps based on their performance and activities.
- Delivers detailed CRM reports for deep insights into individual and team performance metrics.
Pricing
On request.
Related: 15 Best AI Sales Tools & Software [2024]
3. VanillaSoft
Source: VanillaSoft
VanillaSoft streamlines various sales activities, from lead routing to appointment setting, enabling teams to focus on selling and improving their sales techniques.
With its structured, queue-based system for sales outreach, VanillaSoft ensures a controlled and predictable process that helps sales teams engage more prospects.
Key features
- Provides queue-based lead routing to efficiently connect leads with sales reps.
- Increases caller activity and productivity by automating the dialing process and reducing errors.
- Allows for meaningful feedback and performance improvement through recorded calls.
- Automates outreach efforts with integrated SMS and email capabilities.
- Provides real-time insights and greater visibility into every lead.
- Offers a database containing over 40 million B2B contacts.
Pricing
On request. However, its user price typically starts as low as $110 per month.
4. Groove
Source: Groove
Groove is a Salesforce-native sales engagement platform that allows revenue teams to streamline the sales process and boost productivity.
Its multi-channel campaign automation and real-time revenue intelligence tools help teams scale their prospecting efforts and make informed decisions based on comprehensive insights.
Key features
- Natively integrates with Salesforce to ensure seamless data synchronization and access to Salesforce data from various work environments, including email and LinkedIn.
- Automates personalized, multi-step engagement flows across email, SMS, LinkedIn messages, and calls.
- Automatically logs sales activities, including emails, calls, SMS messages, and LinkedIn interactions.
- Uses AI to provide real-time insights into sales activities.
- Offers conversational intelligence capabilities.
- Integrates with over 4,000 apps on the Salesforce AppExchange.
Pricing
You’ll need to request a demo first.
Related: 12 Best Conversational Intelligence Software 2024
5. Salesloft
Source: Salesloft
Salesloft is an AI-powered revenue orchestration platform that aims to enhance every aspect of the sales process.
Its comprehensive suite of tools makes it easier for sales teams to build and nurture pipelines, manage deals, and predict future sales outcomes.
Key features
- Streamlines prospecting and engagement across multiple channels to build and nurture sales pipelines.
- Provides actionable insights from sales calls to improve coaching and performance.
- Offers AI-powered workflows to help teams deliver exceptional customer experiences.
- Gives you access to detailed revenue and engagement data.
- Has advanced forecasting tools that provide real-time visibility into the sales pipeline.
- Offers an AI-powered signal-to-action engine that prioritizes tasks based on buyer engagement signals.
Pricing
Salesloft has 3 pricing packages: Essentials, Advanced, and Premier. However, you’ll need to request a demo first before you get started with any of them.
6. FlashInfo
Source: FlashIntel
FlashInfo is a comprehensive revenue acceleration platform that integrates sales intelligence and engagement capabilities to streamline the sales process and drive exceptional results.
By providing enriched data and real-time insights, this tool helps sales teams discover, engage, and connect with their ideal customers more effectively.
Key features
- Gives you access to over 1 billion contacts and companies to help you find the most relevant prospects.
- Helps you identify the optimal time to engage with prospects based on data-driven insights.
- Allows you to create tailored outreach sequences via email or phone.
- Can analyze the social media activity of potential leads to decipher user behavior and intent.
- Keeps your data clean, accurate, and up-to-date with its automated verification tools.
- Allows you to enhance your contact list with up-to-date information using its extensive data fields.
Pricing
- Free
- Growth: $83/user/month billed annually
- Professional: $550/month billed annually + $183 per additional user/month billed annually
- Advanced: $880/month billed annually + $293 per additional user/month billed annually
- Elite: Custom
7. Mixmax
Source: FlashIntel
FlashInfo is a comprehensive revenue acceleration platform that integrates sales intelligence and engagement capabilities to streamline the sales process and drive exceptional results.
By providing enriched data and real-time insights, this tool helps sales teams discover, engage, and connect with their ideal customers more effectively.
Key features
- Gives you access to over 1 billion contacts and companies to help you find the most relevant prospects.
- Helps you identify the optimal time to engage with prospects based on data-driven insights.
- Allows you to create tailored outreach sequences via email or phone.
- Can analyze the social media activity of potential leads to decipher user behavior and intent.
- Keeps your data clean, accurate, and up-to-date with its automated verification tools.
- Allows you to enhance your contact list with up-to-date information using its extensive data fields.
Pricing
- Free
- Growth: $83/user/month billed annually
- Professional: $550/month billed annually + $183 per additional user/month billed annually
- Advanced: $880/month billed annually + $293 per additional user/month billed annually
- Elite: Custom
8. HubSpot Sales Hub
Source: HubSpot Sales Hub
HubSpot Sales Hub is built to help sales teams focus on quality over quantity, ensuring they can efficiently manage prospects, close deals faster, and scale operations insightfully.
It provides teams with connected tools that can streamline workflows, automate tasks, and deepen customer relationships.
Key features
- Provides a centralized workspace for managing leads and sales activities.
- Offers customizable and shareable templates for effective email communication.
- Sends real-time notifications when emails are opened to aid timely follow-ups.
- Automates email sequences and follow-up tasks to maintain engagement.
- Provide sales teams with scripts, competitor insights, and positioning guides directly within the platform.
- Gives you access to comprehensive reporting tools for forecasting and performance analysis.
- Offers AI tools for drafting emails and creating compelling calls to action (CTAs).
Pricing
- Free
- Sales Hub Starter: Starts at $20/seat/month
- Sales Hub Professional: Starts at $100/seat/month (Starts at $90/seat/month billed annually)
- Sales Hub Enterprise: Starts at $150/seat/month
Related: A Complete Guide to Sales Call Reporting: Tips, Templates & Tools
9. Outreach
Source: Outreach
Outreach automates and simplifies prospecting workflows to ensure that sales reps can deliver personalized, high-touch experiences at scale.
By integrating seamlessly with CRM systems and leveraging AI-driven insights, Outreach helps sales teams optimize their engagement strategies, prioritize tasks, and improve data accuracy.
Key features
- Allows reps to leverage task prioritization, sales playbooks, and proven sequences with templates and snippets to maximize productivity.
- Offers advanced sequence capabilities e.g. managing multiple stakeholders within the same sequence.
- Provides rich, AI-powered team insights to help managers understand what content, workflows, sequences, and rep behaviors are leading to meetings & opportunities. It also offers AI-powered sentiment insights to improve reply rates.
- Can automatically pause sequences when prospects are out of office and resume when they return.
- Helps you know which messages and engagement steps work best with integrated A/B testing.
- Automatically syncs sales activities with CRM to save time and ensure data accuracy.
Pricing
- Engage: On request
- Call (Voice Package): On request
- Meet: On request
- Deal: On request
- Forecast: On request
10. lemlist
Source: lemlist
Lemlist is a robust sales engagement platform that enables multi-channel outreach to increase response rates and boost sales productivity.
With its advanced automation features and proven templates, Lemlist helps businesses build stronger connections with prospects and convert more leads into customers.
Key features
- Combine email, LinkedIn, and phone calls in multi-channel outreach sequences
- Allows you to send automated cold emails and follow-ups; you can personalize these emails at scale with custom text variables, images, and dynamic landing pages.
- Provides an AI campaign generator to help you generate custom emails that convert.
- Offers proven cold-calling templates and scripts.
- Lets you add custom automated steps to your lemlist campaigns.
- Enables you to add reminders for specific actions such as commenting on social media posts to grab leads’ attention.
Pricing
- Email Starter: $39/user/month ($35/user/month billed quarterly and $32/user/month billed annually)
- Email Pro: $69/user/month ($62/user/month billed quarterly and $55/user/month billed annually)
- Multichannel Expert: $99/user/month ($89/user/month billed quarterly and $79/user/month billed annually)
- Outreach Scale: $159/user/month ($144/user/month billed quarterly and $129/user/month billed annually)
A 14-day free trial is available.
Related: 15 Ways to Use ChatGPT For Sales Emails
Frequently Asked Questions (FAQs)
Now, let’s answer some commonly asked questions.
1. What is a sales engagement platform?
A sales engagement platform is a software solution designed to help sales teams manage and optimize their interactions with prospects and customers.
It provides tools for tracking communications, automating outreach, and analyzing engagement data to improve sales strategies.
These platforms integrate with various communication channels such as email, phone, and social media, allowing sales reps to streamline their workflows, personalize their messaging, and ultimately increase their effectiveness in driving sales.
2. What are the benefits of using a sales engagement platform?
Using a sales engagement platform offers numerous benefits, including increased productivity, better organization, and enhanced communication.
These platforms automate routine tasks, allowing sales reps to focus on high-value activities like building relationships and closing deals.
They provide valuable insights through analytics, helping teams understand what strategies are working and where improvements are needed.
What’s more, sales engagement platforms support multi-channel communication, ensuring that reps can reach prospects and customers through their preferred channels. This in turn results in more personalized and effective interactions.
3. What kind of ROI can you expect from sales engagement platforms?
Implementing a sales engagement platform can lead to substantial returns on investment.
According to a survey by Forrester, companies that use sales engagement software can expect up to a 329% increase in ROI.
These platforms help streamline sales processes, reduce the time spent on administrative tasks, and improve the accuracy and effectiveness of sales interactions.
Enhanced productivity, better lead management, and higher conversion rates contribute to the overall financial benefits, making sales engagement tools a valuable investment for businesses.
Related: Complete Guide to Sales Battlecards – What Are They and How to Use Them?
4. What is the difference between a CRM and a sales engagement platform?
Sales engagement software and customer relationship management (CRM) systems serve complementary but distinct roles.
CRM systems focus on managing customer data and tracking interactions over the long term by providing a comprehensive view of customer relationships.
On the other hand, sales engagement platforms are designed to optimize the actual communication and engagement process with prospects and customers.
They focus on automating outreach, tracking engagement metrics, and improving the effectiveness of sales interactions.
While CRM systems store valuable customer information, sales engagement platforms enhance the day-to-day activities of sales reps to make their interactions more efficient and productive.
Related: What is Sales Acceleration? – Tools and Tactics Included
The Takeaway
Staying ahead of the competition requires leveraging the best tools available. And, the 10 sales engagement platforms we’ve highlighted are designed to do just that—boost your sales performance and help your team achieve exceptional results in 2024.
However, of all the tools on this list, Goodmeetings stands out thanks to its robust set of features and capabilities.
By automating mundane tasks, capturing valuable meeting intel, providing real-time coaching, and more, Goodmeetings improves sales reps’ productivity but also ensures high-quality, personalized interactions with prospects.
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