Are you struggling to measure and improve your sales performance? Sales analytics tools can be your solution.
With these tools, you can automatically collect and analyze large amounts of data to gain crucial sales insights and make informed decisions to grow revenue.
According to research conducted by McKinsey, B2B companies using sales analytics are 1.5 times more likely to outperform their competitors.
Sales analytics used to be hard work, but today’s tools make it much easier and faster. If you’re searching for the best sales analytics software to simplify this process, you’ve come to the right place.
In this guide, we’ll explore the top 12 sales analytics software to help you analyze your sales data effectively.
So, let’s begin!
What is Sales Analytics?
Sales analytics involves the analysis of sales data to gain insights and make informed decisions that drive revenue growth and improve sales performance.
It includes analyzing sales trends, customer behavior, and key performance indicators (KPIs) like revenue and conversion rates. By examining this data, you can identify patterns, determine what works best, and optimize sales strategies.
Sales analytics helps in,
- Forecasting future sales
- Improving sales processes
- Targeting the right customers with personalized approaches
Gartner defines sales analytics as follows:
“Sales analytics is used in identifying, modeling, understanding and predicting sales trends and outcomes while aiding sales management in understanding where salespeople can improve. Specifically, sales analytic systems provide functionality that supports discovery, diagnostic and predictive exercises that enable the manipulation of parameters, measures, dimensions or figures as part of an analytic or planning exercise.”
Related: AI in Sales 101: Unveiling Tools and Best Practices to Transform Your Sales Strategy
What is a Sales Analytics Software?
Sales analytics software is a specialized tool designed to collect, analyze, and visualize sales data to provide insights and actionable intelligence for sales teams and organizations.
It integrates with various data sources, such as CRM systems, marketing platforms, and transaction records, to aggregate sales-related information.
Sales analytics software uses advanced analytics techniques, including descriptive, diagnostic, predictive, and prescriptive analytics, to,
- Identify sales trends
- Create in-depth reports
- Measure performance metrics
- Identify top-performing or underperforming sales reps
- Check the effectiveness of current processes
- Forecast future outcomes
- Recommend strategies for improving sales effectiveness
These tools empower you to make data-driven decisions based on actionable insights derived from sales data analysis.
Related: Identifying Triggers & Buying Signals in B2B Sales Calls
12 Best Sales Analytics Software
There are many sales analytics software options available online. On G2 alone, you can find over 160 different sales analytics tools.
With so many choices, knowing which tool is best for your business can be hard. To make it easier, we’ve created the 12 best sales analytics software list.
1. Goodmeetings
G2 Rating: 4.7
Product Hunt Rating: 4.9
Source: Goodmeetings
Goodmeetings stands out as a top sales analytics tool for maximizing meeting impact and improving sales outcomes. In today’s time, the majority of sales communication has become remote and meetings have become an important source of data.
And, that’s precisely where Goodmeetings can help you. It captures meeting insights through call recordings, transcriptions, and analytics, empowering teams to close deals faster. Goodmeetings analyzes sales conversations to measure and improve sales rep performance, identify trends, evaluate meeting effectiveness, and optimize sales processes.
Trusted by global revenue teams, it offers actionable insights and real-time assistance, making it a must-have tool for sales analytics and productivity.
Key Features
- Accelerate sales outcomes with AI-driven conversation analytics
- Capture meeting intelligence through call recording and high-quality transcriptions
- Analyze call data with call analytics and multi-language support
- Real-time sentiment and screenshare analytics for smarter interactions
- Get custom analytical dashboards to track and analyze important metrics
- Analyze the effectiveness of your sales pitch and make necessary adjustments
- Automate processes with automated action items and human-level summaries
- Gain meeting performance insights and customized reporting dashboards
- Leverage AI-generated key moments for actionable insights
- Create meeting playlists which work as a centralized database of information
- Deep CRM integration for seamless workflow and data management
- Get a complete picture of your customer, their name, designations, and previous interactions
- Automatically capture responses to generate lead scores, and qualify leads based on responses
- Capture important moments of what your customer is saying using the highlights feature
- Empower sales teams with AI-based nudges, battlecards, and real-time coaching
- Eliminate mundane tasks with streamlined workflow and notifications
- Integration with popular tools like Google Calendar, Zoom, Salesforce, and Slack
- Get robust security features like data encryption, Google authorization, GDPR readiness and SOC compliance
- 24*7 chat and email support with a dedicated customer success manager for business plan
Pricing
- Professional: $50 per month (billed annually)
- Business: $75 per month (billed annually)
A 7-day free trial is available (no credit card required)
Customer Reviews
Source: G2
Source: G2
Source: Product Hunt
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Related: Getting Started with the Goodmeetings Notetaker
2. Salesforce Sales Cloud
G2 Rating: 4.3
Source: Salesforce
Salesforce Sales Cloud is a comprehensive CRM platform designed to streamline sales processes and drive revenue growth. It enables businesses to manage customer relationships, track sales activities, and optimize sales performance through data-driven insights.
Key Features
- Sales performance analytics and reporting
- Customisable reports and dashboards
- Lead management and opportunity tracking
- Sales pipeline visualization and forecasting
- Integration with marketing automation and customer support tools
- Access data anytime with the Salesforce mobile app
Pricing
- Starter Suite: $24 per month (billed annually)
- Professional: $80 per month (billed annually)
- Enterprise: $165 per month (billed annually)
- Unlimited: $330 per month (billed annually)
- Einstein 1 Sales: $500 per month (billed annually)
Related: 10 Best Sales Intelligence Software For 2024
3. HubSpot Sales Hub
G2 Rating: 4.4
Source: HubSpot
HubSpot Sales Hub is another powerful sales CRM software that you can use for analytics. It consolidates your sales data in one place for easier analysis and performance improvement. This tool helps you make better sales forecasts by providing visibility into sales processes and trends. It is one of the best free sales analytics software.
Key Features
- Easily organize and review data, focusing on important metrics
- Email tracking and engagement analytics
- Deal pipeline management and visual sales tracking
- Reporting and analytics for sales performance insights
- Customize sales reports using filters
- Connect with various business tools like Slack, Mailchimp, Shopify, and more
Pricing
- Free Tools: $0 per month
- Sales Hub Starter: $15 per month (billed annually)
- Sales Hub Professional: $90 per month (billed annually)
- Sales Hub Enterprise: $150 per month (billed annually)
Related: 15 Best AI Sales Tools & Software [2024]
4. Gong
G2 Rating: 4.7
Source: Gong
Gong is a leading conversation intelligence platform that helps sales teams improve their performance through AI-driven insights from customer interactions. It captures, analyzes, and provides actionable data from sales calls and meetings to enhance sales effectiveness and coaching.
Key Features
- Conversation analytics for sales calls and meetings
- AI-powered insights on buyer behavior and sales performance
- Real-time call monitoring and feedback
- Sales coaching and performance improvement tools
- Integration with CRM and sales platforms
Pricing
Contact the sales team to get pricing details.
Related: Gong Alternatives: Gong Competitors You Must Consider in 2024
5. Clari
G2 Rating: 4.5
Source: Clari
Clari is a comprehensive revenue operations platform that empowers sales teams with AI-driven insights to drive predictable revenue growth. It provides visibility into sales pipelines, forecasts, and deal execution, enabling organizations to optimize their sales processes and achieve revenue targets.
Key Features
- AI-powered sales analytics and predictive insights
- Pipeline management and forecasting
- Deal tracking and real-time opportunity insights
- Sales performance dashboards and reporting
- Integration with 40+ CRM and other sales tools
Pricing
Visit the website to request a quote.
Related: How to Use AI For Sales Training – Tools and Best Practices
6. Chorus by ZoomInfo
G2 Rating: 4.5
Source: ZoomInfo
Chorus powered by ZoomInfo helps sales teams improve performance through AI-driven insights from customer conversations. It captures and analyzes sales calls and meetings to provide actionable data for sales coaching and performance optimization.
Key Features
- Conversation analytics and insights for sales calls and meetings
- AI-powered sentiment analysis and keyword identification
- Real-time call transcription and note-taking
- Sales coaching tools and performance improvement recommendations
Pricing
Contact sales to get pricing details.
Related: A Complete Guide to Sales Call Reporting: Tips, Templates & Tools
7. Salesloft
G2 Rating: 4.5
Source: Salesloft
Salesloft is a leading sales forecasting & analytics software that helps sales teams generate more revenue and build stronger customer relationships. It provides tools for personalized outreach, sales automation, and performance analytics to drive efficiency and effectiveness in sales operations.
Key Features
- Performance analytics and reporting on sales activities
- Predict future sales outcomes with forecasting
- Personalized email and call cadences
- Sales automation with workflow automation and task management
- CRM integration for seamless data syncing and management
Pricing
Request a demo to get pricing details.
Related: 10 Critical Sales Communication Skills For Success in 2024
8. Zendesk Sell
G2 Rating: 4.2
Source: Zendesk
Zendesk Sell’s reporting and analytics features are great for monitoring sales performance. The visual sales pipeline helps track all opportunities easily. You can use it to forecast accurately and analyze trends with ready-made or custom reports.
Key Features
- Track sales metrics with ready-made dashboards
- Predict revenue and sales accurately
- Customize reports and dashboards to monitor sales data
- View detailed activity reports and track progress toward sales goals
- Access essential data on the go with the mobile app
Pricing
- Sales Team: $19 per month (billed annually)
- Sales Growth: $55 per month (billed annually)
- Sales Professional: $115 per month (billed annually)
Related: What is Sales Acceleration? – Tools and Tactics Included
9. Zoho CRM
G2 Rating: 4.1
Source: Zoho
Zoho CRM helps you make smarter business decisions with its prediction engine and analytics tools. It tracks deal win probability and presents sales data in easy-to-understand formats, keeping you informed with valuable insights for your business.
Key Features
- Visualize sales data using various charts and funnels
- Use deal predictions to focus on profitable opportunities
- Choose ready-made report templates or create custom reports
- Receive instant alerts for sales activities
- Export reports as PDFs, CSV files, or spreadsheets
Pricing
Fill out the form on the website to request a price quote.
Related: ChatGPT for Sales: 10 Ways to Boost Your Sales Revenue Using ChatGPT
10. Insightly
G2 Rating: 4.2
Source: Insightly
Insightly is a user-friendly CRM system that centralizes sales data for streamlined tracking and management. Its built-in analytics help boost sales and foster customer relationships. Insightly also offers tools to monitor sales outreach effectiveness through email statistics, making it a valuable solution for businesses seeking efficient sales management and growth.
Key Features
- Monitor sales performance visually using charts and graphs
- Track key sales metrics with custom dashboards
- Create reports easily with a drag-and-drop interface
- Share reports with your team
Pricing
- Plus: $29 per month (billed annually)
- Professional: $49 per month (billed annually)
- Enterprise: $99 per month (billed annually)
Related: Mastering Sales Demos: The Ultimate Guide to Winning & Closing More Deals
11. Pipedrive
G2 Rating: 4.2
Source: Pipedrive
Pipedrive provides easy-to-use reporting dashboards to analyze your sales data effectively. Discover valuable insights and actions to boost your organization’s profitability. With Pipedrive, you can set up multiple sales pipelines to track leads through the sales process.
Key Features
- Visualize sales performance using graphs, charts, and tables
- Track important metrics with custom reports
- Forecast revenue based on past performance analysis
- Generate reports to track conversions and team performance
Pricing
- Essential: $12 per month (billed annually)
- Advanced: $24 per month (billed annually)
- Professional: $49 per month (billed annually)
- Power: $59 per month (billed annually)
- Enterprise: $79 per month (billed annually)
Related: 11 Effective Ways To Improve Sales Conversations & Drive More Revenue
12. Salesken
G2 Rating: 4.9
Source: Salesken
Salesken is an AI-powered sales enablement platform designed to enhance sales team performance and productivity. It leverages AI-driven conversation intelligence to analyze sales calls and provide actionable insights for coaching and improving sales outcomes.
Key Features
- Conversation analytics for sales calls and meetings
- AI-powered insights on buyer sentiments and engagement levels
- Real-time call transcription and analysis
- Sales coaching tools with performance tracking
Pricing
Get a custom quote.
Related: Elevating Sales Performance: A Comprehensive Guide to Sales Leaderboards
Benefits of Using Sales Analytics Software
According to a survey conducted by MicroStrategy, 63% of businesses invest in data analytics tools to become more efficient.
Here are the six main benefits of using sales analytics software:
1. Better Decision-Making
Sales analytics software helps you make better decisions by providing clear information and insights about your sales performance.
For example, it can show which products or services are selling well and which ones need improvement. With this information, you can allocate resources more effectively, adjust pricing strategies, or focus on specific customer segments to increase sales.
2. Improved Sales Performance
By analyzing sales data, the software can highlight areas where your sales team is excelling and areas where there’s room for improvement.
This can include identifying successful sales strategies, understanding customer preferences, or spotting trends that impact sales. By addressing weaknesses and building on strengths, you can boost overall sales performance.
3. Predicting Future Sales
Sales analytics software uses historical data to forecast future sales trends. This helps you anticipate demand, plan inventory levels, and allocate resources accordingly.
For instance, if the software predicts a surge in demand for a particular product during a certain period, you can prepare by ramping up production or marketing efforts.
4. Customizing Sales Strategies
Understanding customer preferences and behaviors through sales analytics allows you to tailor your sales strategies.
For instance, if certain customer segments respond better to specific promotions or messaging, you can adjust your approach accordingly. This personalized strategy can lead to higher conversion rates and customer satisfaction.
5. Optimizing Resource Use
With insights from sales analytics, you can optimize resource allocation. This means allocating your budget, manpower, and time in the most effective way to maximize sales.
For example, if the data shows that a particular marketing campaign is driving the most sales, you can allocate more resources to that campaign and adjust others that are less effective.
6. Enhancing Customer Relationships
Sales analytics software provides valuable information about your customers, such as their purchasing patterns, preferences, and feedback. This allows you to better understand and serve your customers, leading to stronger relationships and increased customer loyalty.
For example, you can offer personalized recommendations based on past purchases or address specific customer concerns promptly.
Related: 4 Ways To Measure and Improve Sales Effectiveness
How to Choose the Right Sales Analytics Software?
Whether you’re a small business or a large enterprise, finding the right software can make a significant difference in optimizing your sales strategies.
Here are key steps to help you make the best choice:
1. Identify Your Needs
Define your specific business objectives and the insights you need from the software. Consider factors like sales reporting, forecasting, customer analytics, and integration capabilities with existing systems.
2. Ease of Use
Look for software that is intuitive and user-friendly. Your team should be able to navigate the interface easily and derive insights without extensive training.
3. Data Integration
Ensure the software can integrate with your existing CRM (Customer Relationship Management) system and other data sources. This allows for seamless data flow and comprehensive analytics.
4. Analytical Capabilities
Assess the software’s analytical features. It should offer robust reporting, visualization tools, and predictive analytics to support data-driven decision-making.
5. Scalability
Choose a solution that can scale with your business as it grows. Consider factors like the number of users, data volume, and pricing models that align with your needs.
6. Customization
Opt for software that allows customization to fit your unique business requirements. This could involve creating custom dashboards, reports, or specific analytics models.
7. Security and Compliance
Ensure the software adheres to security standards and regulatory requirements (e.g., GDPR, CCPA). Data privacy and protection should be a top priority.
8. Vendor Reputation and Support
Research the vendor’s reputation, sales analytics software reviews, and support services. A reliable vendor will provide adequate training, ongoing support, and regular updates.
9. Cost-Effectiveness
Consider the software’s pricing structure and evaluate the overall value it brings to your business. Look for transparent pricing and flexible licensing options for the best free sales analytics software.
10. Trial and Demo
Before making a final decision, request a trial or demo of the software. This allows you to experience its functionality firsthand and assess its suitability for your business.
Related: Sales Productivity Formula – How to Calculate with Examples
Analyze Your Sales Pitch Using Goodmeetings
Sales is all about how you communicate with the prospects! And that’s why it is important to analyze and adjust your sales pitch.
Research conducted by Gong Labs shows that:
- Starting a cold call with “Did I catch you at a bad time?” decreases meeting scheduling chances by 40%.
- On the other hand, starting a conversation with “How have you been?” increases success rates by 6.6 times.
Now, if you want to analyze and enhance your sales pitch, GoodMeetings can help. It goes beyond typical meeting analytics by allowing you to analyze sales pitches and make them more effective for closing deals.
Here’s how Goodmeetings can help.
Image Source: Goodmeetings
Additionally, GoodMeetings offers:
- Engagement Levels Monitoring: Measure overall engagement and interaction during the presentation.
- Screenshare Analytics: Analyze viewership and engagement with shared content or presentations.
- Sentiment Analytics: Evaluate audience sentiment throughout the pitch to understand emotional responses and refine your delivery.
By following this structured process and leveraging these features, GoodMeetings empowers you to optimize your sales pitch, engage effectively with your audience, and increase your success in closing deals.
Wrapping Up
The 12 best sales analytics software options listed above are highly recommended for improving sales team efficiency. These tools help eliminate guesswork and analyze sales data to track progress towards objectives.
To choose the right option from our top sales analytics software list, assess your team’s needs and evaluate tools based on usability and customization. For example, if you need AI-driven conversation analytics, high-quality transcriptions, and real-time sentiment and screenshare analytics., consider using Goodmeetings to maximize sales effectiveness.
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