15 Best AI Sales Tools & Software [2024]

Thanks to the game-changing capabilities of artificial intelligence (AI), sales professionals like you can revolutionize how they approach their goals.

With the right AI sales tools at your disposal, you can achieve new heights of success and outperform your competition.

According to Harvard Business Review, the adoption of AI sales tools has led to an impressive 50% increase in leads while saving costs by 40-60%.

What’s more, 78% of sales professionals report that AI enables them to focus more on the important aspects of their roles, with 74% stating it allows them to spend time on the parts they enjoy most.

These statistics undoubtedly show how AI is empowering sales professionals, managers, and teams to reach their targets more efficiently than ever before.

To help you enjoy these benefits, we’ve compiled a list of the 15 top AI sales tools and software of 2024 that will improve sales performance, user satisfaction, and overall business growth.

What is AI Sales Software?

These are tools that integrate artificial intelligence with sales processes to automate sales tasks, predict outcomes, and analyze data for actionable insights.

Their core value lies in enhancing efficiency, improving accuracy, and personalizing customer interactions, enabling sales teams to focus on what truly matters — building relationships and closing deals.

6 Benefits of Using AI Sales Tools & Software

Let’s explore 5 advantages of using these innovative tools:

  1. Improved lead generation and forecasting: AI allows you to easily identify high-quality leads and accurately predict sales trends, so you can avoid wasting time on low-potential prospects.
  2. Streamlined sales processes: By automating routine tasks, AI frees up valuable time, allowing sales teams to focus on engaging with clients and closing deals.
  3. Personalized customer interactions: AI tools can analyze customer data and previous interactions to help you craft personalized experiences. This in turn significantly improves engagement rates and enhances customer satisfaction.
  4. Data-driven decision-making: With AI, every strategic move is backed by robust data analytics, providing a solid foundation for informed decision-making and strategy optimization. 34% of sales reps are using AI to get their hands on data-driven insights like sales forecasting, lead scoring, and pipeline analysis.
  5. Increased sales and reduced costs: Using AI in your sales processes leads to higher conversion rates in less time and significant cost savings.
  6. Enhances team performance: Research shows that high-performing reps are 1.9x more likely to use AI. AI sales tools not only boost individual productivity but can also elevate the overall performance of your sales team.

Factors to Consider When Choosing an AI Sales Tool

Before picking any AI sales tool, you need to ensure that it’s one that properly aligns with your sales objectives.

Here are some crucial factors to guide you in making the best choice for your sales team:

  • Integration with existing systems: It should seamlessly fit into your current tech stack, including your existing CRM software, email platforms, and other sales tools.
  • Ease of use: An ideal AI sales tool is intuitive and user-friendly, requiring minimal training for your team to get started. The quicker your team can navigate and utilize the tool, the faster you’ll see improvements in your sales processes.
  • Customization and scalability: Your sales tool should not only address your current needs but also be able to grow with your business. Look for AI solutions that offer customization options; this way, you can tailor them to your specific sales processes & scalability to accommodate your evolving requirements.
  • Cost efficiency: Evaluate the tool’s pricing structure against your budget and the ROI it promises. Consider both short-term costs and long-term value.
  • Data security and compliance: Before choosing an AI sales tool, ensure it adheres to the highest standards of data security and privacy regulations. Verify the tool’s compliance with GDPR, CCPA, or any other relevant data protection laws to safeguard your company and customer information.
  • Support and training: Even the most user-friendly tool can encounter issues or require guidance. So, ensure the tool’s provider offers comprehensive support and training resources to assist your team in maximizing its potential.

15 Best AI Sales Software – Coaching & Training

Whether you’re looking to enhance your team’s sales tactics, refine their communication skills, or simply boost overall sales performance, these AI tools can help you out.

1. Goodmeetings

Goodmeetings is an AI-powered meeting insights platform that will help you review customer interactions, uncover valuable insights, and effectively coach your team.

Key features

  • Accurately records, summarizes, and transcribes all your sales meetings in multiple languages to help you capture every conversation.
  • Allows you to create meeting playlists that can serve as playbooks for onboarding new reps.
  • Lets you use AI-based nudges and battlecards to train your reps. Goodmeetings also gives you access to live, incognito human coaching.
  • Allows you to generate scores and qualify leads based on responses from AI-generated Q&As.
  • Eliminates mundane tasks by providing automated action items & CRM integrations. Goodmeetings also integrates with video conferencing apps, schedulers, and collaboration tools.
  • Gives you a complete picture of your customer, including their name, designation, and previous interactions with your business to help you personalize your approach.
  • Provides an analytics dashboard that you can use to measure the effectiveness of your team’s sales efforts.
  • Allows you to collaborate and provide feedback for your team with its commenting feature.
  • Offers top-notch customer support as well as tailored onboarding.
  • Prioritizes the security and privacy of your data.


  • Professional: $70/user/month ($50/user/month billed annually)
  • Business: $100/user/month ($75/user/month billed annually)


Improve Your Team’s Sales Performance With Goodmeetings

Related: Getting Started with the Goodmeetings Notetaker

2. Salesloft

Salesloft is another effective AI sales coaching tool that will enhance your team’s performance. It leverages real-time data to help you conduct impactful coaching sessions, optimize the sales pipeline, and enhance retention.

Key features

  • Provides a powerful, single view of seller performance so you can quickly identify coaching opportunities.
  • Lets you set goals for sales reps and then track every outcome (such as meetings booked, new opportunities created, and pipeline generated.)
  • Uses data-driven insights to identify the behaviors of top performers.
  • Suggests calls and emails to review so you can provide specific feedback on your reps’ performances.
  • Works with industry-leading providers like ISO and SOC 2 to keep your data safe.


Salesloft offers 3 pricing plans: Essentials, Advanced, and Premier. However, you’ll need to request a demo first before you get started with any plan.

3. MindTickle

With Mindtickle, you can access a plethora of training and coaching features that will enhance seller knowledge, skills, and behaviors crucial for winning deals.

It moves beyond traditional, one-size-fits-all training programs by offering personalized, engaging, and scientifically backed learning experiences that are mapped directly to key business outcomes.

Key features

  • Lets you identify which tactics have the most positive impact on deals.
  • Allows you to create high-impact sales coaching forms and scorecards.
  • Lets you use AI-based call scores, themes, and trackers to identify coachable moments.
  • Allows you to leave feedback for your sales reps through secure, private comments.
  • Helps you build sales enablement programs that are relevant and personalized to each seller.
  • Lets you gamify experiences like leaderboards, live challenges, and quizzes to make sure your team is learning more efficiently.
  • Allows your reps to practice pitches, demos, and buyer interactions through AI.


You’ll need to request a demo first.

4. SalesHood

This next AI sales software provides hyper-personalized guidance to sales teams. You can use SalesHood to streamline content creation and management, accelerate sales onboarding, and enhance sales training effectiveness.

Key features

  • Offers an “AI Coach” that delivers real-time and personalized feedback to your reps.
  • Gives you real-time feedback on tone, keywords used and avoided, and key messages.
  • Helps you keep your team in sync with the latest sales messaging through automated meeting recaps.
  • Provides an AI assistant that can create playbooks and sales plays and quickly write relevant & personalized content.
  • Allows you to measure and visualize your team’s sales performance.
  • Gives you access to a sales training content marketplace where you can find sales coaching guides.


You’ll need to request a demo first.

Related: 15 Sales Training Ideas That Work!

Best AI Sales Tools – Prospecting

The initial stage of identifying and connecting with potential customers—prospecting—can often be very challenging.

However, by leveraging AI, sales teams can now streamline their prospecting processes, uncover high-quality leads with precision, and personalize their outreach at scale

Here are some of the best AI sales prospecting tools in 2024:

5. Apollo

Apollo is a comprehensive sales intelligence and engagement platform that uses AI to help sales teams identify, connect with, and convert more leads.

It offers a rich database of potential leads, along with tools for email automation, call recording, and analytics.

Key features

  • Allows you to score and prioritize your most valuable leads using AI.
  • Enriches up-to-date data to your CRM.
  • Offers a B2B database of 275+ million contacts to help you find the perfect lead.
  • Lets you filter leads with precision using over 65 data attributes.
  • Provides an AI writing assistant to help you craft personalized emails.
  • Can create automated go-to-market plays that address your prospect’s unique needs.


  • Free
  • Basic: $59/user/month ($49/user/month billed annually)
  • Professional: $99/user/month ($79/user/month billed annually)
  • Organization: $119/user/month ($99/user/month billed annually)

A 14-day free trial is available for the Basic and Professional plans.

6. Seamless.AI

Seamless.AI‘s prospecting tools allow you to build your sales pipeline, shorten your sales cycle, and close more deals at scale. 

Key features

  • Offers AI recommendations that help you find prospective buyers so you can proactively reach out.
  • Gives you access to contact and company profiles complete with verified emails and cell phones.
  • Provides hidden sales intelligence to determine your buyer’s needs.
  • Offers buyer intent data.
  • Helps you produce quality content that reaches business prospects with its writing tool.


  • Free
  • Basic: Custom
  • Pro: Custom
  • Enterprise: Custom

7. Drift

Drift ensures that you don’t waste time and effort on accounts that won’t convert.

By providing AI-powered insights, this sales prospecting tool allows you to start quality conversations with engaged accounts, at the right time and with the right context.

Key features

  • Collects buying signals from your contacts to calculate an AI-powered Engagement Score.
  • Lets you see topics that interest your prospects, what emails they’ve opened, and what content they consumed.
  • Immediately notifies you when someone lands on your site, so you can start a real-time conversation. (if you’re not around to chat, you can easily enroll them in an Outreach sequence, start a new Gmail message, or connect on LinkedIn.)
  • Offers B2B prospecting tools that automatically uncover and centralize account contacts engaging with your sales and marketing programs.
  • Helps you deliver personalized omnichannel outreach.


  • Premium: $2,500/month billed annually
  • Advanced: Custom
  • Enterprise: Custom

8. Exceed.ai

With this AI virtual assistant, you can automate lead engagement, qualification, and meeting scheduling. It ensures that your reps avoid wasting time on unqualified leads or repetitive email exchanges.

Key features

  • Can understand lead responses and reply with the right message.
  • Automatically schedules qualified meetings for your reps over chat, SMS, and email.
  • Asks qualifying questions and hands over leads based on their answers
  • Automates follow-up and rescheduling for meeting no-show leads.
  • Helps you find sales-ready leads within your existing marketing leads.
  • Converts website visitors into qualified opportunities.


You’ll need to request a demo first.

Related: 10 B2B Sales Prospecting Tools in the Market

Best AI Sales Software – Automation

With the help of AI sales software, you can automate the mundane yet necessary parts of your sales process. In fact, research shows that 35% of sales professionals use AI for automating manual tasks.

With that being said, here are some of the best AI sales automation tools:

9. HubSpot

HubSpot’s suite of AI tools empowers users to efficiently scale their operations, improve content quality, and enhance customer interactions.

Key features

  • Lets you create single-page websites with its AI website builder based on simple prompts.
  • Provides AI-powered lead scoring.
  • Helps you craft sales content with its AI content writer.
  • Allows you to generate sales outreach emails and marketing campaigns.
  • Provides ChatSpot, an AI chatbot that can help you with various CRM-related tasks.


Sales Hub

  • Free
  • Starter: $15/month/seat
  • Professional: $90/month/seat
  • Enterprise: $150/month/seat

10. Salesforce Sales Cloud

With Sales Cloud, your team can maximize productivity, automate processes, and unlock valuable insights throughout the sales cycle on a unified platform.

Key features

  • Automatically captures emails, events, and other types of engagement activities directly in your CRM software.
  • Can connect with customers and track deals across every channel.
  • Allows forecast and pipeline management.
  • Helps you automate complex sales processes and workflows with drag-and-drop simplicity.
  • Provides you with deal-specific insights so you can unify opportunity and account data for customer profiles.
  • Allows you to measure sales performance with its out-of-the-box reporting tools.


  • Free
  • Starter Suite: $25/user/month
  • Professional: $80/user/month
  • Enterprise: $165/user/month
  • Unlimited: $330/user/month
  • Einstein 1 Sales: $500/user/month

11. ActiveCampaign

ActiveCampaign enables businesses to deliver personalized, hyper-targeted messaging across various channels by automating repetitive tasks and leveraging deep insights into customer behavior.

Key features

  • Understands your objectives and desired outcomes and can convert them into actionable automation.
  • Lets you create multi-faceted customer journeys.
  • Provides a comprehensive set of AI-prompted outputs to kickstart your automation-building process.
  • Allows you to generate personalized and engaging content tailored to your business.
  • Uses AI to estimate how likely you are to win a deal.
  • Helps you identify positive and negative feedback with sentiment analysis.



  • Plus: $23/month ($19/month billed annually)
  • Professional: $59/month ($49/month billed annually)
  • Enterprise: $119/month ($99/month billed annually)

A 14-day free trial is available.

12. Zia by Zoho

Zia supports sales teams by automating data entry and analysis, allowing reps to spend more time connecting with clients and less on administrative tasks.

With capabilities like voice-to-text for updating CRM records and insights into lead quality, Zia acts as a smart aide that boosts sales efficiency and effectiveness.

Key features

  • Analyzes when each client usually opens emails, answers calls, or visits your website, and suggests the best time to contact them.
  • Can update CRM records or dictate notes.
  • Recommends products or services to cross-sell for each customer and predicts when they’re likely to make a repeat purchase.
  • Can suggest workflows and macros that will automate routine processes.
  • Provides lead data enrichment.
  • Predicts which deals you’re likely to close so.
  • Offers real-time alerts on anomalies in sales metrics.
  • Generates sales reports.
  • Can generate charts or pivot tables from your spreadsheets, or browse through suggestions for visualizing your data.


Zoho CRM

  • Free
  • Standard: $18/user/month ($12/user/month billed annually)
  • Professional: $30/user/month ($20/user/month billed annually)
  • Enterprise: $45/user/month ($35/user/month billed annually)
  • Ultimate: $55/user/month ($45/user/month billed annually)

A 15-day free trial is available.

Best AI Sales Software – Video Messaging

In the last few years, the use of videos for sales outreach has spiked, with over 60% of sales professionals using video messaging in their sales process.

So, it’s clear that this dynamic form of communication has become a pivotal tool for engaging prospects and enhancing sales outcomes.

Let’s explore the best tools out there that will help you harness the power of AI in video messaging:

13. Vidyard Video Messages

This platform allows sales teams to easily create and share personalized video messages and screen recordings with just a few clicks, making the sales process more engaging and effective.

Key features

  • Lets you add videos to your sales outreach to deliver better intros, demos, pitches, and proposals.
  • Provides pre-made video scripts that can help you create high-impact videos for every stage of the sales cycle.
  • Allows you to share your videos directly from Gmail, Outlook, Salesloft, Outreach, LinkedIn, and more.
  • Helps you create personalized scripts with its AI script generator.
  • Provides real-time insights into who’s watching your videos to prioritize high-quality leads.


  • Free
  • Pro: $29/month ($19/month billed annually)
  • Plus: $89/user/month ($59/user/month billed annually)
  • Business: Custom

A 14-day free trial is available for the Pro plan.

14. Dubb

With Dubb, you can easily record videos, share them via email, SMS, LinkedIn, and other channels, and track engagement with real-time analytics.

Key features

  • Provides an AI-driven real-time feedback assistant to help you improve your communication delivery, clarity, empathy, professionalism, positivity, and persuasiveness.
  • Offers an AI writing assistant that you can use to write compelling sales copy.
  • Provides an AI video experience reaction assistant to help you with converting text into video.
  • Has a built-in CRM system you can use to import and manage contacts, track deal flow, and send personalized video emails/SMS in bulk.
  • Provides editable email templates.
  • Allows you to create and share video scripts with your team.


  • Starter: Free
  • Pro: $42/user/month billed annually
  • Pro Plus: $90/user/month billed annually

A 7-day free trial is available.

15. Hippo Video

This tool offers a wide range of features that will allow your team to boost engagement, maintain messaging consistency, speed up the sales cycle, and close more deals.

Key features

  • Provides an AI video script generator.
  • Helps you create personalized videos with its AI video generator.
  • Provides an AI video editing tool.
  • Integrates with popular sales tools like Hubspot, Salesloft, Outreach, LinkedIn, and more.
  • Offers pre-built video templates.
  • Accelerates and automates video creation with video workflows.
  • Provides a sales dashboard to give you insights into user activity, identify the top-performing video assets, and more.


  • Free
  • Pro: $30/user/month ($20/user/month billed annually)
  • Teams: $75/user/month ($60/user/month billed annually)
  • Enterprise: $80/user/month billed annually

A 7-day free trial is available for the Pro and Teams plans.

The Most Important AI Sales Tool of All

With 76% of revenue organizations expecting AI to significantly impact their day-to-day jobs in the next year, the message is clear: embracing AI sales software is no longer a futuristic concept but a present-day necessity.

And, among these tools, GoodMeetings stands out for its revolutionary approach to enhancing sales performance through AI.

By offering real-time feedback, personalized coaching, and actionable insights, GoodMeetings equips teams to surpass their sales targets & continuously refine their skills and strategies.


Achieve Sales Excellence With Goodmeetings!

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