10 B2B Sales Prospecting Tools in the Market

In the fast-paced world of sales, staying ahead of the game is essential to closing deals and increasing revenue. One of the important aspects of a successful sales strategy is prospecting. Identifying and reaching out to potential customers is the foundation of any sales effort, and with the right tools, it can make all the difference. 

As we enter 2023, sales prospecting tools continue to evolve and improve, providing sales teams with innovative ways to find and connect with their ideal customers. Here is a list of 10 of the best prospecting tools that have proven valuable for companies and may be the perfect fit for your sales efforts in 2023.

What is B2B sales prospecting tool? 

B2B sales prospecting tool refers to software or technology solutions that help sales teams identify and reach out to potential customers in other businesses. These tools are specifically designed to streamline the prospecting process and increase the efficiency and effectiveness of a B2B sales strategy. 

B2B sales prospecting tools typically use advanced data analytics, machine learning, and artificial intelligence to identify potential leads, segment them based on their attributes and behaviors, and provide insights into their interests and preferences. 

This information helps sales teams create personalized and targeted outreach campaigns, including email marketing, social media engagement, and phone calls.

Importance of B2B sales prospecting tool 

B2B sales prospecting tools are essential to a successful B2B sales strategy. They can help sales teams identify and engage with potential customers in a more targeted and personalized way, ultimately increasing the likelihood of converting leads into customers and driving revenue growth for the business. 

More specifically, here are the 3 main ways in which a sales prospecting tool can be invaluable for your business and your sales prospecting efforts:

  • Saves time 

Sales prospecting tools save time by automating the tedious process of identifying leads, sending cold emails, following up, scheduling meetings, and organizing prospects. This frees up your sales reps to focus on increasing the number of prospective clients in the funnel and retaining them, resulting in a larger volume of leads with less manual effort.

  • Improved customer engagement 

Sales prospecting tools provide insights into potential customers, including job titles, industry, and interests, allowing sales teams to create personalized and targeted outreach campaigns. These tools also help identify optimal outreach channels and timing and analyze campaign metrics for strategy adjustments. 

By leveraging data-driven insights, sales teams can engage with potential customers more effectively, driving sales and revenue.

  • Qualified leads 

B2B sales prospecting tools generate qualified leads by identifying and prioritizing those most likely to convert. These tools leverage data analytics and machine learning to provide insights into a potential customer’s attributes, behaviors, and interests, allowing for highly targeted outreach campaigns. 

With these tools, sales teams can focus on high-potential leads, increasing efficiency and driving revenue growth.

Sales prospecting vs Lead generation 

Sales prospecting and lead generation are essential to a successful sales strategy, but their approach and purpose differ. Sales prospecting involves:

  • Identifying potential customers.

  • Researching their needs and preferences.

  • Reaching out to them with a personalized and targeted outreach campaign.

In this regard, sales prospecting aims to engage with potential customers and move them along the sales funnel, ultimately leading to a sale.

On the other hand, lead generation is attracting and capturing potential customers’ interest in a product or service to build or scale the sales process. This is typically done through various marketing channels such as advertising, content marketing, and SEO. 

By doing so, lead generation aims to create a pool of potential customers that sales teams can prospect and engage with.

10 Best B2B sales prospecting tools 

There are different sales prospecting tools for different purposes, and your choice of tool should also reflect the purpose and goal you are trying to achieve. 

So, if you are looking to acquire sales data to help you with the prospecting process, then here are the 5 best-suited tools to help you:

Sales prospecting tools for acquiring sales data 

  • VoilaNorbert 

VoilaNorbert is a lead generation and email verification tool that helps businesses find and verify the email addresses of potential customers. You can search for email addresses based on a person’s name and company domain name, and VoilaNorbert will return the most likely email address associated with that person. 

The tool also verifies email addresses to ensure they are valid and deliverable, reducing the risk of bounced emails and improving email deliverability rates. 

VoilaNorbert has a very high accuracy rate, with over 95% of the email addresses it returns being valid. It is very easy to use. You can simply enter a person’s name and company domain name, and VoilaNorbert will return the most likely email address associated with that person. It is very affordable, especially when compared to other lead generation and email verification tools. It integrates with a variety of other tools, such as Salesforce, Mailchimp, and HubSpot. 

Why we recommend VoilaNorbert:

We highly recommend VoilaNorbert to businesses that are looking for a reliable and affordable lead generation and email verification tool. VoilaNorbert has helped us to improve our email deliverability rates and increase our lead generation success.

Impact on our business:

VoilaNorbert has had a positive impact on our business in a number of ways. First, it has helped us to improve our email deliverability rates. This is because VoilaNorbert only returns valid email addresses, which means that our emails are less likely to end up in spam folders. Second, VoilaNorbert has helped us to increase our lead generation success. This is because we are now able to reach more qualified leads with our email campaigns.

  • Hunter 

Hunter is an online tool that helps businesses find and verify the email addresses of potential customers. This tool offers domain search, email verification, and email tracking. You can search for email addresses based on a domain name or a person’s name and domain name. In addition to email verification to reduce the chances of bounced emails, it also helps you track email opens and clicks to give you valuable insights for your campaigns.

Hunter has a high accuracy rate, which means that the email addresses you find are more likely to be valid. This is important because you don’t want to waste your time sending emails to addresses that don’t exist. It is a reliable tool that is consistently up and running. It offers a good value for the price. You can get started with a free plan, and the paid plans are very affordable.

Why we recommend Hunter:

We recommend Hunter because it is an accurate, reliable, easy-to-use, and affordable email finder tool. We have personally used Hunter and have been very happy with the results. We have found that Hunter has helped us to increase our email deliverability and improve our email marketing campaigns.

  • Find that Lead 

Like Hunter, Find That Lead offers domain search, verification, and outreach features. In addition to enabling searching for a person using their domain and name, the tool supports email outreach, so you can send personalized emails that are more likely to generate a positive response. 

FindThatLead has a high accuracy rate for finding email addresses. The tool can find the correct email address for over 90% of the domains. It is very fast. We were able to search for and verify email addresses for a large number of domains in a matter of minutes.

Why we recommend FindThatLead:

We recommend FindThatLead to anyone who is looking for a reliable and accurate lead generation tool. The tool is easy to use and offers a good value for the price.

  • The tool offers a free trial, so you can try it before you buy it.

  • The customer support is excellent. I have had a few questions about the tool, and the customer support team has always been quick to respond and helpful.

  • The tool is constantly being updated with new features. This means that you can be sure that you are always using the latest and greatest version of the tool.

Impact on our business:

FindThatLead has had a positive impact on our business. The tool has helped us to find new leads, and it has also helped us to improve the accuracy of our email outreach. As a result, we have seen an increase in our sales and leads.

  • Skrapp 

Skrapp is a prospecting tool similar to Find That Lead. It assists with domain search, email verification, and email outreach to personalize your emails to your target leads and ensure that your emails are not bouncing due to wrong email addresses. 

However, Skrapp goes a step further and facilitates integration with various CRM and marketing automation tools, allowing for seamless lead management and automation of outreach campaigns.

Skrapp has a very high accuracy rate, with over 95% of the emails it finds being verified. This is important because it ensures that my emails are not bouncing due to wrong email addresses. It is very fast, and I can find the email addresses of my target leads in just a few seconds. This saves me a lot of time, which I can then use to focus on other aspects of my sales process.

Why we recommend Skrapp:

We recommend Skrapp because it is an accurate, fast, easy-to-use, and affordable prospecting tool. It has helped us to find the email addresses of our target leads quickly and easily, which has allowed us to improve our sales process and generate more leads.

  • Datanyze Insider 

Datanyze Insider is a sales prospecting tool that provides insights into a company’s technology stack. Analyzing the technology solutions the target lead’s company uses helps you identify potential customers and create targeted outreach campaigns. 

The tool also offers search filters based on industry, location, revenue, and technology stack and integrates with CRM and sales enablement tools for streamlined lead management.

Datanyze Insider’s data is very up-to-date, which means that we can be sure that the information we’re getting is accurate as of the moment we’re looking at it. This is important because we want to make sure that we’re reaching out to companies that are still using the technologies we’re interested in. It covers a wide range of technologies, which means that we can use it to research companies in a variety of industries. It offers a free trial, which allows us to test the tool before we commit to subscribing. 

Why we recommend Datanyze Insider:

We highly recommend Datanyze Insider to other sales professionals who are looking for a reliable and accurate sales prospecting tool. The tool is easy to use, covers a wide range of technologies, and is very up-to-date. We have found that Datanyze Insider has helped us to identify potential customers more effectively and to create more targeted outreach campaigns.

Personal experience:

I have been using Datanyze Insider for the past few months, and I have been very impressed with the results. The tool has helped me to identify potential customers that I would not have found otherwise, and it has allowed me to create more targeted outreach campaigns. I have seen a significant increase in the number of qualified leads that I have generated since I started using Datanyze Insider.

Sales prospecting tools for sales engagement 

Following the 5 tools best suited for sales prospecting to acquire sales data, here are 5 tools to help you with sales engagement:

  • Hubspot sales hub 

HubSpot Sales Hub is a sales management software providing businesses with tools to manage their sales process, automate tasks, and improve customer relationships. The tool offers lead tracking, email templates, meeting scheduling, and pipeline management, allowing sales teams to streamline their sales process and improve productivity. Integrating other Hubspot tools provides a holistic solution to your sales prospecting efforts.

Why we recommend HubSpot Sales Hub

HubSpot Sales Hub is very affordable, especially for small businesses. There are three pricing plans to choose from, so you can find one that fits your budget. It integrates with other HubSpot products, as well as with third-party applications. It has excellent customer support. 

Impact on our business

HubSpot Sales Hub has had a positive impact on our business. It has helped us to  close more deals, increase our sales team’s productivity, and improve our customer satisfaction. We would highly recommend HubSpot Sales Hub to any business looking for a comprehensive sales management solution.

HubSpot Sales Hub met all of our criteria and has been a great addition to our business.

  • Outreach 

Outreach is another sales engagement platform that helps you automate and streamline your sales process. The tool offers features such as sales sequences, email templates, meeting scheduling, and analytics, allowing you to create highly targeted and personalized outreach campaigns. 

Additionally, Outreach integrates with other sales enablement tools, such as CRM and marketing automation, for streamlined lead management and improved collaboration between sales and marketing teams.

Outreach’s sales sequences feature allows us to automate our outreach process, which saves us a lot of time and effort. Its dashboard provides us with valuable insights into our outreach campaigns, such as which emails are getting the most opens and clicks, and which prospects are most likely to convert. 

Why we recommend Outreach:

We highly recommend Outreach to any sales team looking for a powerful and easy-to-use sales engagement platform. It has all the features you need to automate and streamline your outreach process, and it provides you with valuable insights into your campaigns. Plus, the customer support is excellent. 

  • Boomerang 

Boomerang is a productivity tool for email management that helps users schedule and send emails at a later time. The tool offers email scheduling, email reminders, and inbox pause, allowing users to manage their email workflow and reduce distractions.

Boomerang also offers email tracking, allowing users to receive notifications when their emails are opened or clicked, providing valuable insights into email engagement.

Boomerang allows users to schedule emails to be sent at a later time, which can be helpful for time zone differences, sending emails during off-hours, or simply delegating emails to a later time. It can also be used to set reminders for emails, which can be helpful for following up on important messages or ensuring that you don’t forget to reply to an email. Its inbox pause feature allows users to temporarily stop receiving new emails, which can be helpful for focusing on a task or taking a break from work.

Why we recommend Boomerang

We recommend Boomerang because it is a powerful and easy-to-use tool that can help you manage your email effectively. Boomerang offers a variety of features that can help you schedule emails, set reminders, and pause your inbox. The tool is also affordable and easy to set up.

  • Vengreso 

While not exactly a sales prospecting tool, Vengreso is a digital sales training and consulting company that can help you in your social selling and digital marketing efforts. The company offers training programs, coaching, and consulting services to help sales teams leverage social media and digital platforms to generate leads and drive revenue growth. 

Additionally, the company offers consulting services to help businesses develop and execute effective digital marketing and social selling strategies.

Vengreso has a proven track record of success. The company has helped over 1,000 sales teams generate over $1 billion in revenue. Its training programs are comprehensive and up-to-date. 

Vengreso’s coaches are experienced and knowledgeable. The company’s coaches have years of experience in sales and marketing, and they can help you develop the skills you need to succeed.

Why we recommend Vengreso:

We recommend Vengreso because we believe it is the best digital sales training and consulting company on the market. The company has a proven track record of success, its training programs are comprehensive and up-to-date, its coaches are experienced and knowledgeable, and its consulting services are tailored to your specific needs.

  • Skype 

Skype can be a valuable tool for sales engagement, as it facilitates real-time communication with potential customers through voice and video calls, instant messaging, and file sharing. This can help businesses engage with customers more effectively and build stronger relationships. 

Skype’s screen-sharing feature can also provide product demos or presentations, enabling companies to showcase their offerings and address any questions or concerns in real time.

Skype is one of the most popular communication tools in the world, with over 1 billion active users. This means that there’s a good chance that your potential customers are already using it, so you can reach them on their preferred platform.

Why we recommend Skype:

We recommend Skype because it’s a powerful tool that can help you engage with potential customers more effectively. It’s easy to use, affordable, and widely adopted, so you can reach your target audience on their preferred platform.


Sales prospecting is a tedious task made infinitely more accessible with the help of automated tools. From helping with analyzing your prospective client’s preferences to making it easier to communicate with them, there are tons of tools suited to your requirements that can help make the sales process easier for you. 

So, evaluate your sales goals and review our list of the 10 best sales prospecting tools. Take your pick from them and get on the way of efficiently acquiring data on your prospects, engaging them effectively, and increasing your sales turnover through effective client retention.



Q. How can sales prospecting tools help me stay ahead of the competition?

A. By leveraging sales prospecting tools, businesses can identify potential customers earlier in the sales process and build relationships with them over time.

Q. Can sales prospecting tools also help improve my customer retention rates?

A. Sales prospecting tools can help businesses identify potential issues early in the sales process and address them before they become more significant problems. Additionally, engaging with customers more effectively throughout the sales process can build stronger relationships and improve customer loyalty, leading to higher retention rates.

Q. How can I measure the ROI of my sales prospecting efforts?

A. To measure the ROI of sales prospecting efforts, you can track metrics such as conversion rates, lead quality, and revenue generated from sales prospecting efforts.

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