sales intelligence software AI for sales

10 Best Sales Intelligence Software For 2024

Do you want to sell more and speed up your sales process? Well, it is time to consider sales intelligence software.

Why? Because according to DemandScience’s 2023 B2B Sales Prospecting Report, reps spend 13.4 hours per week on manual research.

This method has three major drawbacks –

  • It consumes a lot of sales reps’ time
  • It is prone to errors
  • It may necessitate hiring more sales reps

So, why stick with the time-consuming manual process when you can easily leave your competitors behind?

If you are already considering using this software, we can help you further. This guide will discuss the top 10 sales intelligence software based on features, pricing, ranking and reviews.

So, let’s begin!

What is Sales Intelligence?

Sales intelligence refers to the collection, analysis and application of data to improve sales strategies and decision-making. It involves gathering data about customers, competitors, and market trends to,

  • Identify opportunities
  • Understand buyer behavior
  • Predict future sales outcomes

This information helps sales teams make better decisions and achieve higher success rates. By using sales intelligence, businesses can,

  • Gain insights into their target audience
  • Optimize sales strategies
  • Personalize interactions to better meet customer needs
  • And ultimately close more deals

To put it simply, sales intelligence equips organizations with the knowledge and tools needed to drive revenue growth and stay competitive.

What is a Sales Intelligence Software?

Sales Intelligence Software is a tool designed to automate the process of gathering and analyzing sales-related data. It includes powerful features like,

  • Real-time analytics
  • Automated lead scoring
  • Predictive insights
  • Customer segmentation
  • Interactive dashboards
  • Detailed account profiles
  • Advanced collaboration tools
  • AI-driven suggestions
  • Automated email marketing campaigns

By presenting data clearly, this software helps sales reps make better decisions. It saves time, reduces manual effort, and helps businesses find growth opportunities.

Ultimately, sales intelligence software helps sales reps work smarter, achieve better results, and stay ahead in a competitive market.

Benefits of Using Sales Intelligence Software

A report generated by DataBox reveals that around 69.8% of marketers and salespeople find lead intelligence very helpful for finding new customers.

This indicates that sales intelligence software is highly appreciated for its role in acquiring customers. Besides this, there are many advantages to using such software:

1. Work smarter with time-saving tools

Sales intelligence software helps sales teams work smarter, not harder. By automating repetitive tasks and providing easy access to relevant information, it frees up time for sales reps to focus on what they do best: selling.

This means less time wasted on manual data entry or searching for information, and more time engaging with prospects and closing deals.

2. Accurate prospect data

Sales intelligence software guarantees that sales teams have the right and precise details about their potential customers.

By regularly updating and checking data sources, the software ensures that sales reps work with accurate information when connecting with prospects. This leads to clearer communication, fewer confusions, and ultimately, more successful conversions.

3. Focus on the best leads

Not all leads are created equal, and sales intelligence software helps sales reps identify which ones are most likely to convert into customers.

By analyzing data such as past interactions, purchase history, and online behavior, the software can pinpoint high-potential leads.

This allows sales reps to prioritize their efforts where they’ll have the greatest impact, resulting in higher conversion rates and more efficient use of resources.

4. Understand your customers better

Understanding your customers is key to successful selling, and sales intelligence software provides valuable insights into their preferences, needs, and behavior.

By tracking interactions across multiple channels and analyzing data in real time, sales reps can tailor their approach to each customer.

This leads to more personalized interactions, stronger relationships, and ultimately, higher customer satisfaction and loyalty.

5. Better sales forecasting

Accurately predicting future sales is essential for effective planning and decision-making, and sales intelligence software makes it easier than ever.

By analyzing historical data, market trends, and other relevant factors, the software can generate more accurate sales forecasts.

This enables sales teams to anticipate demand, allocate resources more effectively, and identify potential opportunities or challenges ahead of time.

6. Shorter sales cycles

Sales intelligence software doesn’t just make things easier; it also speeds up the sales process. This means deals get closed more quickly, bringing in revenue sooner.

With shorter sales cycles, businesses can seize opportunities faster, keeping potential customers interested and lowering the chances of losing them to competitors.

7. Stay ahead of the competition

Staying ahead of the competition is crucial, and sales intelligence software can give you the edge you need.

By providing access to valuable market intelligence, competitor analysis, and real-time insights, the software empowers sales teams to adapt and optimize their strategies quickly.

This allows them to identify emerging trends, capitalize on new opportunities, and outperform competitors, ultimately driving growth and success.

10 Best Sales Intelligence Software for 2024

With the global sales intelligence market projected to grow to around $8.25 billion by 2033, it’s clear that businesses are recognizing the value of these tools.

But with hundreds of sales intelligence software out there, finding the right one for your business can be challenging. Just researching them could take days.

That’s why we’ve done the heavy lifting for you and narrowed down the top 10 best enterprise sales

intelligence software for 2024.

1. Goodmeetings

G2 Rating: 4.7

Product Hunt Rating: 4.9

Source: Goodmeetings

Goodmeetings is an AI-powered business sales intelligence software specially designed to improve your sales team’s performance and productivity. By automating repetitive tasks and offering advanced AI analytics, Goodmeetings simplifies sales processes, helping teams close deals more quickly.

Features such as call recording, transcriptions, and analytics provide valuable insights from every sales interaction. It also integrates with popular CRMs like Salesforce, HubSpot and Pipedrive. Additionally, real-time assistance and coaching features help make interactions smarter and speed up conversions.

With Goodmeetings’s personalized analytics dashboard, you can easily monitor client, competitor, and sales rep performance. It simplifies the collection, processing, and analysis of sales intelligence data, providing valuable insights for smarter decision-making and revenue growth.

Source: Goodmeetings


  • Capture Meeting Intel: Record meetings to gather valuable insights and information.
  • High-Quality Transcriptions: Obtain accurate transcripts of meetings for reference and analysis.
  • Call Analytics: Analyze call data to understand performance and identify areas for improvement.
  • Human-level Summaries: Get concise summaries and action items of meetings to quickly grasp key points.
  • Customized Reporting Dashboards: Create personalized dashboards to track specific metrics and KPIs.
  • Deal Intelligence: Gain insights into client performance metrics, allowing for informed decision-making and strategic planning.
  • Market Intelligence: Monitor competitor performance metrics to identify strengths, weaknesses, and opportunities in the market landscape.
  • People Intelligence: Track sales rep performance metrics to optimize team efficiency and effectiveness.
  • Screenshare Analytics: Analyze screenshare activities to understand customer engagement and interest.
  • Sentiment Analytics: Evaluate customer sentiment during meetings to gauge interest and satisfaction levels.
  • Customer Profile: Get a complete picture of your customer, including their name, designation, and previous interactions with your business
  • Questionnaires: Automatically capture responses to custom discovery questions, allowing for lead qualification and scoring.
  • Highlights: Capture and reference key moments in customer conversations to provide tailored and efficient service.
  • Multi-language Support: Accommodate diverse clientele with support for multiple languages.
  • Filter & Search: Easily use filters and enter keywords to search across all the meeting data.
  • Clip & Share: Create clips of important sales conversations and share them with your team.
  • Comments: Add comments at different parts of the recorder meeting for collaboration.
  • Topic Extraction: Filter and extract important topics from the meeting data.
  • Meeting Playlist: Create a centralized database to store all the recorded sales meetings. Organize the data in separate folders.
  • ‘Ask Me Anything’ on Meetings: Access instant assistance and information during client meetings for better decision-making.
  • AI-Based Nudges & Battlecards: Alert new sales reps of deviations from ideal meeting behavior and provide battlecards to handle enquiries and objections.
  • Live, Incognito Human Coaching: Receive real-time guidance from experienced leaders via private chat during challenging customer conversations.
  • Track Meeting KPIs: Track important metrics like talk-to-listen ratio, longest mololouge, word speech and topic mentions.
  • CRM Integration: Integrate Goodmeetings with popular CRMs to automate your workflow.
  • Notifications: Recieve instant notifications on Slack as well as emails.
  • Security: Offers robust security features like data encryption, Google Authorization, GDPR compliance, and SOC compliance.
  • Customer Support: Enjoy a self-help knowledge base, chat and email support as well as a dedicated customer support manager.


  • Free Trial: 7-day free trial (no credit card required)
  • Professional: $50 per month (billed annually)
  • Business: $75 per month (billed annually)


Source: Product Hunt

Source: G2

Businesses of all sizes and niches are already using Goodmeetings to shorten their post-meeting review time by 90% and deal cycle by 30%.

Want to see if Goodmeetings is right for your business? You can opt for a free demo now.


Unlock Sales Intelligence Insights with Goodmeetings!

2. Zoominfo

G2 Rating: 4.4

Source: Zoominfo

ZoomInfo is another B2B sales intelligence platform you can use. This tool offers verified contact and account details to assist teams in lead generation. It helps sales reps accelerate lead generation and maximize sales and marketing automation.

ZoomInfo excels in lead generation by allowing you to create ideal customer profiles (ICPs) and then match them with potential clients from its vast database. However, a drawback is its lack of in-house verified phone numbers, making it uncertain if the contact info is accurate.


  • Search for contacts and companies using a large database
  • Evaluate customer calls, emails and meetings
  • Offers data on buyer signals and intent
  • Conversation intelligence
  • Sales automation


Available on request.

3. LinkedIn Sales Navigator

G2 Rating: 4.3

Source: LinkedIn Sales Navigator

LinkedIn Sales Navigator is a popular tool among sales professionals. Using LinkedIn’s extensive database of businesses and individuals, Sales Navigator is excellent for discovering and managing leads. Users can refine their searches based on industry, company size, location, job title, and more. However, certain features like CRM integration, and usage reporting are exclusive to the advanced plans.


  • Valuable prospect details including connections, buying signals, etc.
  • Advanced account search
  • Buyer intent capabilities
  • Key decision-maker alerts
  • Up-to-date sales notifications


Available on request.

4. Cognism

G2 Rating: 4.6

Source: Cognism

Another top sales intelligence tool is Cognism. Unlike LinkedIn, Cognism excels in outreach, providing various channels to connect with prospects – such as phone calls and emails. You can also integrate it with multiple customer relationship management (CRM) systems. If global reach is important to your company, Cognism could be an ideal solution.


  • Multi-channel outreach
  • On-demand phone-verified mobile dataset
  • Extensive CRM integration
  • Record important contact details when adding to CRM
  • Data is GDPR and CCPA-compliant


Available on request.

5. Datanyze

G2 Rating: 4.2

Source: Datanyze

Datanyze is one of the best free sales intelligence software that gives you contact details of prospects to improve outreach effectiveness. It also provides tools for lead generation, and analytics, helping businesses refine sales and marketing strategies. Unlike some tools here, Datanyze uses credits. You’ll need to purchase more credits if you exhaust your plan’s allocation.


  • Get contact information from LinkedIn profiles
  • Offers accurate B2B contact information
  • Save profiles directly from Google Chrome
  • Use ice breakers for cold calls and emails


  • Nyze Lite: Free (10 credits per month)
  • Nyze Pro 1: $21 per month (billed annually)
  • Nyze Pro 2: $39 per month (billed annually)


G2 Rating: 4.8

Source: Apollo is a reliable choice for all stages of sales. This business intelligence software for sales offers features like, lead generation like ZoomInfo and assists in outreach. You can also use it for scheduling calls and meetings. It can even aid in crafting custom emails. However, Apollo’s data handling raises privacy concerns as its data gathering methods are unclear, and data quality may vary.


  • Complete sales intelligence platform
  • Tools for scheduling calls and meetings
  • Extensive prospect database available
  • Sales engagement automation


  • Free: $0 (limited credits)
  • Basic: $49 per month (billed annually)
  • Professional: $79 per month (billed annually)
  • Organization: $119 per month (billed annually)

7. Kaspr

G2 Rating: 4.4

Source: Kaspr

Kaspr is one of the best small business sales intelligence software. It’s a self-service platform offering prospecting and sales intelligence features. This tool enable users to discover prospects, automate outreach, and transfer data to CRM tools. It is compatible with LinkedIn, Sales Navigator, Recruiter Lite, and many other tools.


  • Enhance your lead contact information.
  • LinkedIn Chrome Extension.
  • Discover potential leads, gather their contact details, and create lists
  • Create and automate messaging campaigns on LinkedIn


  • Free Plan: $0 (limited credits)
  • Starter: £39 per month (billed annually)
  • Business: £69 per month (billed annually)
  • Organization: £85 per month (billed annually)

8. Lusha

G2 Rating: 4.3

Source: Lusha

Lusha is another choice for sales intelligence software. It specializes in providing precise contact details for your potential leads. With its vast database, it offers information such as email addresses and phone numbers. Lusha claims they have the best accuracy in the industry, with 81% of the emails and phone numbers they provide being correct for cold outreach.


  • Globally compliant and accurate data
  • Use technographic filters to create lists
  • Prospect search integrated with intent data
  • Capability for lead scoring


  • Free: $0 (limited credits)
  • Scale: Contact sales

9. Bombora

G2 Rating: 4.4

Source: Bombora

Bombora is a top provider of intent data for B2B sales and marketing. Their database follows privacy rules but provides valuable data on buyer intent signals. This helps you discover prospects who are ready to buy. Bombora also helps you prioritize leads and provides essential information for closing deals.


  • Large network of B2B publishers
  • Accurate data on buyer intent
  • Targeting topics and keywords
  • Monitoring intent signals in real time


Available on request.

10. Lead411

G2 Rating: 4.5

Source: Lead411

Lead411 is a B2B sales and marketing intelligence software that gives your team reliable contact and account details to boost lead generation and revenue. Alongside, it offers sales intelligence features like lead generation and automation tools. Just note that basic plans only offer chat support, and its GDPR compliance isn’t clear.


  • Offers buyer intent data with Bombora
  • Create lists for marketing and sales
  • Access company intelligence updates
  • Lead411 Chrome Extension


  • Free Trial: 7 days free
  • Basic Plus Unlimited: $ 99 per month (monthly billing)
  • Enterprise Limited: Contact sales

Factors to Consider While Picking a Sales Intelligence Platform

When selecting a sales intelligence platform, it’s essential to consider several factors to make sure it meets your business needs effectively:

  • Ease of Use: Look for a platform that is user-friendly and intuitive, allowing your sales team to quickly adapt and make the most of its features without extensive training.
  • Data Accuracy: Verify the accuracy and reliability of the platform’s data sources to make sure you’re making decisions based on trustworthy information.
  • Integration Capabilities: Make sure that the platform easily integrates with your existing CRM system and other essential tools to streamline workflows and data management.
  • Customization Options: Choose a platform that offers flexibility in tailoring features and reports to match your specific business requirements and sales processes.
  • Scalability: Consider whether the platform can grow with your business and accommodate increased data volume and user needs over time.
  • Analytics and Reporting: Evaluate the platform’s analytics and reporting capabilities to make sure it provides actionable insights and helps you track key performance metrics effectively.
  • Customer Support: Assess the level of customer support offered by the platform provider, including availability, responsiveness, and expertise.
  • Security and Compliance: Prioritize platforms that adhere to industry-standard security measures and compliance regulations to protect your sensitive data and ensure data privacy.
  • Free Trial: Look for platforms that offer a free trial period, allowing you to test out the features and functionality before committing.
  • Pricing: Consider the pricing structure of the platform, including any subscription fees, additional charges, or hidden costs.

By considering these factors, you can make an informed decision and choose a sales intelligence platform that aligns with your business goals and helps your sales team to achieve success.

Wrapping Up

When it comes to sales intelligence software in 2024, there are several options to consider based on your specific needs. For targeting prospects on LinkedIn, LinkedIn Sales Navigator is a solid choice. For a comprehensive sales intelligence platform, offers lead generation, outreach, and automation tools.

However, if you are looking for a software that can speed up your sales cycle and boost revenue growth, Goodmeetings is the best option. With its automated AI-powered meeting transcriptions, summaries and analytical insights, your sales team can target the right prospects, prepare winning sales script and close deals like a pro.


Get Winning Sales Insights With Goodmeetings!

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