10 Best Sales Tactics That Work in 2024

Table of contents

What are Sales Tactics?
Why are Sales Tactics Important?
10 Best Sales Tactics to Close More Deals
FAQs

The way you sell things changes with time and trends!

For example –

Five years ago, cold calling was a top sales tactic.

But today, many buyers prefer social media or instant messaging.

Did you know? 61% of salespeople say selling is harder than it was five years ago.

If you are using the same old sales tactics…… it’s time to upgrade them!

In this article, we’ll share the 12 best sales tactics that work in 2024.

Whether you’re new to sales or a seasoned pro, these tips will help you close more deals and grow your business.

Let’s boost your sales!

What are Sales Tactics?

Source: Canva

Sales tactics are specific actions or strategies used to persuade potential customers to buy a product or service. They are essential for guiding a customer through the buying process and closing the sale.

Good sales tactics focus on –

Understanding the customer’s needs
Providing valuable information
Building a strong relationship with the customer

By using effective sales tactics, businesses can increase their chances of making a sale and retaining customers.

Popular sales tactics examples –

Offering discounts
Providing excellent customer service
Using social proof like testimonials
Following up with potential buyers to address their concerns

Why are Sales Tactics Important?

Source: Canva

Sales tactics are essential for business success.

According to research – companies that use effective sales tactics are more likely to exceed their sales goals.

Here’s why these tactics are so important:

1. Increase Sales

Sales tactics are essential for boosting sales by effectively guiding customers through the buying process. By using well-planned tactics, you can highlight product benefits, address customer concerns, and persuade them to make a purchase. This ultimately increases your company’s revenue and growth.

2. Build Customer Trust

Good sales tactics help build trust between the salesperson and the customer. By being honest, transparent, and genuinely interested in the customer’s needs, salespeople can create a positive experience. This leads to long-term relationships and repeat business.

3. Improve Customer Understanding

Effective sales tactics involve understanding the customer’s needs and preferences. By asking the right questions and actively listening, salespeople can tailor their approach to match what the customer is looking for. This makes the sales process more personalized and successful.

4. Enhance Customer Experience

Sales tactics that focus on providing excellent customer service can greatly enhance the customer’s experience. This includes being responsive, providing valuable information, and making the buying process smooth and enjoyable. A positive experience can lead to customer satisfaction and loyalty.

5. Differentiate from Competitors

Using unique and effective sales tactics can help you stand out from your competitors. By offering personalized solutions and excellent service, you can set your business apart from competitors. Special deals also help attract more customers who value these qualities, enhancing your market position.

6. Close Deals Faster

Sales tactics are designed to streamline the sales process and close deals more quickly. By effectively addressing customer objections and providing clear information, you can guide customers toward a quicker decision. Creating a sense of urgency further encourages them to complete their purchase promptly.

7. Adapt to Market Changes

Sales tactics help you adapt to changing market conditions and customer preferences. By staying informed about the latest trends and continuously refining your approach, sales teams can remain competitive. They can also be more responsive to new opportunities and challenges in the market.

8. Maximize Marketing Efforts

Sales tactics complement marketing efforts by turning leads into actual sales. Effective tactics ensure that the interest generated by marketing campaigns is converted into tangible results. This maximizes the return on investment for marketing activities and drives business growth.

10 Best Sales Tactics to Close More Deals

Source: Canva

Over the last few years – there have been a lot of changes in the customer buying behavior.

From the sudden rise in AI tools to the popularity of short-form video content – everything affects your sales tactics.

We have done deep digging to shortlist the 10 best sales tactics that are fresh and proven to work.

By applying them in your sales process – you can generate more leads, build better custom relationships, and close more deals.

1. Be a Problem Solver

To succeed in sales, you need to be a problem solver.

This means understanding your customer’s challenges and offering solutions that genuinely help them. Instead of just pushing your product, focus on how it can solve a specific problem for the customer.

For example:

If you’re selling software to a business –

Identify how your software can save them time or reduce costs
Ask questions to understand their pain points
And then explain how your product addresses these issues

This approach builds trust and shows that you care about their needs, not just making a sale. By being a problem solver, you can create long-lasting relationships and increase customer loyalty.

Social media is a powerful tool for finding leads. Platforms like LinkedIn, Facebook, and Instagram allow you to connect with potential customers in a more personal and direct way.

Start by identifying where your target audience spends their time online
Join groups, follow relevant hashtags, and engage with posts to get noticed.
Share valuable content that showcases your expertise and helps your audience.

For example:

If you sell fitness equipment, post –

Workout tips
Success stories
Product demos

By actively participating in conversations and providing value, you can attract and connect with potential leads – making social media an essential part of your sales strategy.

3. Cold Calling is Your Best Friend

Source: Goodmeetings

Cold calling might seem outdated, but it’s still one of the most effective sales tactics. It involves reaching out to potential customers who haven’t expressed interest in your product yet.

The key to successful cold calling is preparation.

Research your prospects to understand their needs and how your product can help them.
Start the call with a friendly introduction and a clear reason for reaching out.

For example:

“Hi, I’m John from XYZ Company. I noticed your business is expanding, and I think our software can help you manage that growth more efficiently.”

Keep the conversation focused on the customer’s needs and be ready to answer questions.

By approaching cold calling with the right mindset and preparation, you can turn it into a powerful tool for generating new leads and closing deals.

Pro Tip:

You can make cold calling more effective by analyzing the conversations using tools like Goodmeetings. Moreover, it also provides features like sales battlecards and live incognito, which help to improve the success rate of cold calls.

4. Improve Sales Pitch and Audit Conversations

Source: Goodmeetings

Improving your sales pitch and auditing your conversations are crucial for sales success. A strong sales pitch clearly explains what your product is, how it solves a problem, and why it’s better than competitors.

To improve your pitch –

Practice it regularly and get feedback from colleagues or mentors
Record your sales calls (with permission) and listen to them to identify areas for improvement

When auditing sales conversations, consider these questions –

Are you addressing the customer’s needs?
Are you clearly explaining the benefits of your product?

By regularly auditing your conversations, you can refine your approach, making your pitch more compelling and effective.

For example:

If you notice that prospects often seem confused about a feature, find a simpler way to explain it.

Continuous improvement of your sales pitch can lead to higher conversion rates and more successful sales interactions.

Pro Tip:

You can use AI-powered tools like Goodmeetings to audit sales conversations easily. It helps to record, transcribe, summarize, and analyze your conversations. You can use the data to thereby improve your sales pitch.

Source: Goodmeetings

Customer testimonials and success stories are powerful tools for building trust and credibility. When potential customers see that others have had positive experiences with your product, they’re more likely to consider making a purchase.

Collect testimonials from satisfied customers and share them on –

Your website
Social media
During sales presentations

For example:

If a customer improved their business operations with your software, create a case study detailing their success.
Include specific results, such as “Our software helped XYZ Company reduce their operational costs by 20%.”

Sharing these stories shows potential customers that your product delivers real, measurable results. It also helps them envision how your product can benefit them, making them more likely to buy.

6. Start Tracking Sales Triggers

Tracking sales triggers involves monitoring events or changes that indicate a potential customer’s readiness to buy. These triggers can include actions like –

A company announcing a new product line
A prospect downloading a whitepaper from your website
Changes in industry regulations that make your product more relevant

Use tools like Google Alerts, LinkedIn notifications, and CRM systems to stay updated on these triggers.

For example:

If you sell cybersecurity solutions, a news alert about a data breach in a prospect’s industry could be a perfect opportunity to reach out.

By identifying and acting on these triggers, you can approach potential customers at the right time with a relevant offer, increasing your chances of closing the deal.

Tracking sales triggers helps you stay proactive and responsive to opportunities, giving you an edge in the competitive sales landscape.

7. Offer Free Value to Prospects

Source: Goodmeetings

Offering free value to prospects is a great way to build trust and demonstrate the benefits of your product. This can be in the form of –

Free trials
EBooks
Webinars
Consultations
Merchandise

By providing something valuable at no cost, you give prospects a risk-free way to experience what you offer.

For example:

If you sell a software solution, offer a 30-day free trial. This allows prospects to see firsthand how your software can improve their workflow.

Providing free value not only showcases your expertise but also helps build a relationship with potential customers, increasing the likelihood they will choose your product when they’re ready to buy.

8. Create Helpful Sales Enablement Content

Source: Goodmeetings

Creating helpful sales enablement content is crucial for supporting your sales team and educating your prospects. This content can include –

Product guides
Case studies
FAQs
Demo videos
Sales battlecards

The goal is to provide materials that answer common questions and demonstrate the value of your product.

For example:

A detailed product guide can help prospects understand how your product works and its benefits. Case studies can show real-world success stories, helping prospects visualize how your product can solve their problems.

By equipping your sales team with these resources, you make it easier for them to close deals and provide excellent customer service.

Pro Tip:

Did you know? Goodmeetings offer AI-powered sales battlecards to help you sales team close more deals.
Related: Complete Guide to Sales Battlecards – What Are They and How to Use Them?

9. Conduct Sales Analytics

Source: Goodmeetings

Conducting sales analytics is vital for understanding what’s working and what needs improvement in your sales process. You can use analytics tools to analyze data like –

Sales performance
Customer behavior
Market trends
And more

It will help you to make informed decisions to enhance your strategy.

For instance:

If analytics show that most leads convert after three follow-ups, ensure your team consistently follows up at least three times. Use tools like CRM systems to track metrics such as conversion rates, sales cycle length, and customer acquisition costs.

Regularly reviewing this data helps you identify patterns, optimize your sales tactics, and ultimately increase your sales efficiency and effectiveness.

Pro Tip:

You can easily conduct sales analytics with Goodmeetings. It offers customized dashboards to help you track sales rep performance, the market, and competitors.
Related: 12 Best Sales Analytics Software To Measure Sales Performance

10. Take Advantage of AI-Powered Tools

Source: Goodmeetings

Taking advantage of AI-powered tools can significantly improve your sales efforts. AI tools can –

Automate repetitive tasks
Provide insights from data
Even predict customer behavior

For example:

AI chatbots can handle initial customer inquiries, freeing up your sales team to focus on more complex tasks.

AI-powered analytics can identify which leads are most likely to convert, allowing your team to prioritize their efforts.

Additionally, AI can personalize communication with prospects based on their interactions and preferences.

By integrating AI tools into your sales process, you can increase productivity, make better decisions, and provide a more personalized experience for your customers.

Pro Tip:

You can use AI-powered tools like Goodmeetings to get insights for every sales call and meetings.

Goodmeetings for Remote Sales Teams

Source: Goodmeetings

If you have a remote sales team – Goodmeetings can help keep track of all your sales conversations automatically. It records, transcribes, summarizes, and analyzes sales conversations to help sales reps close more deals faster.

Here’s why you should use Goodmeetings:

Maintains a record of important sales conversations
Helps to locate points key points from discussions
Provides human-level summaries of sales meetings
Automates mundane tasks like note-taking and CRM data entry
Offers crucial insights from sales calls to improve sales pitch
Highlights best practices for successful tactics
Helps to coach and train new sales reps
Offers AI-powered tools to help sales reps close deals faster
Helps to monitor the performance of sales reps
Provides customizable dashboards to track KPIs
Integrates with CRM to streamline the sales process
Analyzes sentiments to make conversations more effective
Helps to generate more leads using Screenshare analytics

Source: Goodmeetings

By adding Goodmeetings to your sales toolkit – you can do all these things and more.Want to see if Goodmeetings is right for you without making a commitment? You can book a free demo or sign up for a 7-day free trial (no credit card details required).

Enjoy 10x Better Sales Outcomes with

Goodmeetings

Book a demo

FAQs

1. What are high pressure sales tactics?

High pressure sales tactics involve pushing customers to make a quick decision, often using aggressive or forceful techniques.

These tactics can include creating a sense of urgency, offering limited-time deals, or not taking “no” for an answer.

2. How do sales tactics and strategies differ?

Sales tactics and strategies are related but different.

Tactics are specific actions you take to close a sale, while strategies are the overall plan you use to achieve your sales goals.

Strategies involve planning and setting long-term goals, while tactics are the steps you take to reach those goals.

3. What are aggressive sales tactics?

Aggressive sales tactics are methods that put a lot of pressure on the buyer to make a purchase.

This can include not allowing the customer time to think, constantly pushing for a decision, and using strong language to persuade.

4. How important is sales strategy and planning?

Sales strategy and planning are crucial for success. They help you –

Understand your market
Set goals
Create a roadmap for achieving them

Good planning ensures you are prepared for challenges and can adapt to changes in the market.

5. Are there any good sales tactics books?

Yes, there are many great sales tactics books that can help improve your skills.

Some popular ones include –

“The Challenger Sale” by Matthew Dixon and Brent Adamson
“SPIN Selling” by Neil Rackham
“Influence: The Psychology of Persuasion” by Robert Cialdini

6. What sales tactics work well in B2B?

In sales tactics B2B (business-to-business), building strong relationships is key. This can include –

Networking
Attending industry events
Offering personalized solutions
Understanding the specific needs of each business client

Wrapping Up

There you have it – the top 10 best sales tactics to close more deals.

We have conducted deep market research to find out which sales tactics are currently yielding results.

You can use them to improve your overall sales process and build better relations with customers.And guess what? You don’t have to do everything manually. AI-powered tools like Goodmeetings can make your work easier by handling everything from note-taking to analytics.

Win More Customers and Drive Revenue Growth

with Goodmeetings

Book a demo

Links

Featured Articles

Links

Featured Articles

Links

Featured Articles

10 Best Sales Tactics That Work in 2024

What are Sales Tactics?

Why are Sales Tactics Important?

10 Best Sales Tactics to Close More Deals

Goodmeetings for Remote Sales Teams

Enjoy 10x Better Sales Outcomes with

Goodmeetings