Table of contents
- What is Customer Relationship Management (CRM) Software?
- Top 12 Sales CRM Software List
- HubSpot
- Salesforce
- Zoho
- Pipedrive
- Zendesk Sell
- BIGContacts
- Freshsales
- Monday CRM
- Insightly
- Less-Annoying
- Keap
- Apptivo
- What to Look for in a Sales CRM Software?
- Integrate Your CRM with Goodmeetings for Sales Success
- FAQs
Sales can be hectic!
It’s the same old struggle every day –
- Manage multiple leads
- Enter data
- Keep track of everything
These daily tasks are enough to overwhelm any sales team!
But there’s a simple way to handle all these things now – CRM software!
A good CRM can help you automate repetitive tasks, track leads, close deals faster, and boost customer satisfaction.
Did you know? 82% of companies are already using CRM systems to automate sales tasks and create sales reports.
In this article, we will review the 12 best sales CRM software options, making it easy for you to find the perfect solution to grow your business.
What is Customer Relationship Management (CRM) Software?
Source: Goodmeetings
CRM = Customer Relationship Management
Let’s start with a definition by Salesforce:
“Customer relationship management (CRM) is a technology for managing all of your company’s interactions with current and potential customers.”
Here’s a simple CRM software meaning:
Customer Relationship Management (CRM) software is a tool that helps you keep track of your customers. It stores important information like contact details, purchase history, and past communications. With this tool, you can – automate sales tasks, manage potential customers, and improve customer service.
Some popular CRM software examples include:
- HubSpot
- Pipedrive
- Salesforce
- Zendesk
By using a CRM system, you can build better relationships with your customers, boosting sales. It provides useful reports and insights, helping you make smart decisions. In short, CRM software is essential for any business that wants to keep its customers happy and grow.
Related: Sales Intelligence 101 – Definition, Tools and Best Practices
Top 12 Sales CRM Software List
Every business owner has one common goal – more revenue!
And did you know? 92% of businesses believe that CRM software is crucial for helping them reach their revenue goals.
So, if you are planning to use a CRM – make sure you choose the right one.
However, evaluating different CRM systems can take months, and we are pretty sure your business doesn’t have that much time on the plate.
Don’t worry though! Because we have done the heavy lifting for you and shortlisted the 12 best sales CRM software in 2024.
Source: Goodmeetings
Wondering how we ranked these CRM software?
By considering these key factors –
- Ease of use
- Features
- User reviews and rating
- Customer support
- Pricing
- Reputation and credibility
Now, let’s take a look at the top 12 sales CRM software list:
| Software | Rating | Best For | Starting Price |
| HubSpot | 4.4/5 | Lead Management and Task Management | Free |
| Salesforce | 4.3/5 | Sales Engagement and AI Automation | $24 per user |
| Zoho CRM | 4.1/5 | Customization and Deal Management | Free |
| Pipedrive | 4.3/5 | Beginners and Sales Process Automation | $12 per user |
| Zendesk Sell | 4.2/5 | Pipeline Visibility and Sales Goal Setting | $19 per user |
| BIGContacts | 4.5/5 | Pipeline and Contact Management | Free (for 100 contacts) |
| Freshsales | 4.5/5 | Sales Analytics and AI-Powered Contact Scoring | Free |
| Monday CRM | 4.6/5 | Contact Management and Personalized Boards | $12 per user |
| Insightly | 4.2/5 | Sales Pipeline Management | $29 per user |
| Less Annoying CRM | 4.9/5 | Simplicity and New Businesses | $15 per user |
| Keap | 4.2/5 | Sales Automation for Small Businesses | $249 |
| Apptivo | 4.4/5 | Managing Multiple Sales Cycles | $15 per user |
1. HubSpot
G2 Rating: 4.4/5 (11,359 reviews)Best For: Lead Management and Task Management
Source: HubSpot
HubSpot is a favorite among businesses starting with CRM software. Its dashboard neatly organizes essential CRM tools, making data retrieval straightforward. HubSpot allows customization and includes useful features such as conversation intelligence and meeting scheduling, which are really useful in CRM software programs.
The best part? You can even use this tool for free. It is one of the few CRM software in the market with affordable pricing plans to suit even small businesses and startups.
Key Features:
- Lead management and prospecting
- Email tracking
- Conversation intelligence
- Deal pipeline
- Reporting and analytics dashboard
- Pipeline management
- Meeting scheduler
- Integration with 1,400 tools
Pricing:
- Free
- Starter: $15/month per seat (billed annually)
- Professional: $90/month per seat (billed annually)
- Enterprise: $150/month per seat (billed annually)
Related: A Complete Guide to Sales Call Reporting: Tips, Templates & Tools
2. Salesforce
G2 Rating: 4.3/5 (20,323 reviews)Best For: Sales Engagement and AI Automation
Source: Salesforce
Salesforce is one of the most popular CRMs known for its advanced AI capabilities that automate tasks. It reduces tedious data entry, allowing teams to focus more on sales. With this tool, you can track multiple pipelines as well as monitor deals across various channels.
While it offers extensive features like commission management and call center tools, which may be more than small businesses need, Salesforce is ideal for teams with complex sales cycles.
Key Features:
- Contact management
- Quote-to-cash automation
- Sales AI
- Document management
- Opportunity management
- In-depth dashboard for tracking
- Sales forecasting
Pricing:
- Starter: $24/month per user (billed annually)
- Professional: $80/month per user (billed annually)
- Enterprise: $165/month per user (billed annually)
- Unlimited: $330/month per user (billed annually)
Related: AI in Sales Enablement Explained: Practical Use Cases & Top Tools
3. Zoho CRM
G2 Rating: 4.1/5 (2,643 reviews)Best For: Customization and Deal Management
Source: Zoho
Zoho CRM is a versatile choice for businesses of any size. It includes standard CRM features and introduces Zia, an AI assistant designed to boost productivity. It handles tasks like answering queries, taking notes, fetching reports, and aiding multitasking sales teams effectively.
Moreover, with automation tools, Zoho CRM helps manage leads, prioritize prospects through automated scoring, and streamline workflows.
Key Features:
- Deal management
- Built-in AI assistant
- Workflow automation
- Automated lead scoring
- Lead source tracking and analytics
- Advanced reporting capabilities
- State-of-the-art customization
- Integration with 800+ apps
Pricing:
- Free Forever Plan
- Standard: $14/month per user (billed annually)
- Professional: $23/month per user (billed annually)
- Enterprise: $40/month per user (billed annually)
- Ultimate: $52/month per user (billed annually)
Related: 15 Best Sales Automation Tools to Boost Your Revenue in 2024
4. Pipedrive
G2 Rating: 4.3/5 (1,889 reviews)
Best For: Beginners and Sales Process Automation
Source: Pipedrive
Pipedrive is a simple sales CRM designed to help teams track and manage their sales pipelines effectively. This cloud-based solution offers strong customization options and a visual pipeline layout for optimizing sales processes.
It includes contact management to consolidate interactions like calls and emails, as well as an email builder for campaign design. Pipedrive also features AI tools and detailed analytics to boost sales performance.
Key Features:
- Sales pipeline and deals
- Custom dashboards
- Contact management
- Customer activity timelines
- Lead generation chatbot
- Insights and reporting
- Email and communication tracking
- Mobile app
Pricing:
- Essential: $12/month per seat (billed annually)
- Advanced: $24/month per seat (billed annually)
- Professional: $49/month per seat (billed annually)
- Power: $59/month per seat (billed annually)
- Enterprise: $79/month per seat (billed annually)
Related: Sales Analytics 101: Definition, Tools and Metrics
5. Zendesk Sell
G2 Rating: 4.2/5 (485 reviews)
Best For: Pipeline Visibility and Sales Goal Setting
Source: Zendesk
Zendesk Sell offers a modern and user-friendly CRM system suitable for businesses of any size. It includes a range of tools to enhance productivity, streamline processes, and improve visibility into sales pipelines.
With this tool, you can use email intelligence to track communications as well. It also features a power dialer for efficient calling, empowering teams to manage sales effectively and prospect new leads easily.
Key Features:
- Contact and deal management
- Email tracking and automation
- Customizable sales dashboard
- Bulk outreach
- Power dialer
- Activity reporting and analytics
- Automated workflows boost
Pricing:
- Team: $19/month per agent (billed annually)
- Growth: $55/month per agent (billed annually)
- Professional: $115/month per agent (billed annually)
- Enterprise: $169/month per agent (billed annually)
Related: AI in Sales 101: Unveiling Tools and Best Practices to Transform Your Sales Strategy
6. BIGContacts
G2 Rating: 4.5/5 (77 reviews)Best For: Pipeline and Contact Management
Source: BIGContacts
BIGContacts is a CRM and email marketing solution tailored for small businesses. It combines CRM, help desk, and email marketing into a user-friendly platform ideal for small teams. It offers robust sales management features to track prospects and ensure no opportunities are missed.
Integrated email marketing capabilities help nurture leads, while help desk integration ensures seamless customer support. BIGContacts empowers small businesses with powerful tools at a fraction of the cost of major CRM systems.
Key Features:
- Track sales pipeline and tasks
- Organize all clients and prospects
- Email marketing and sales in one
- Automated follow-ups
- Schedule meetings
- Send personalized emails
- Build a custom sales pipeline
- Customized sales reports
Pricing:
- Free Plan: 100 contacts
- Business Plan: $9.99/month per 1000 contacts (billed annually)
Related: 15 Best AI Sales Tools & Software [2024]
7. Freshsales
G2 Rating: 4.5/5 (1,183 reviews)Best For: Sales Analytics and AI-Powered Contact Scoring
Source: Freshworks
Freshsales by Freshworks is a powerful sales CRM offering omnichannel support via – phone, email, SMS, chat, Zoom, and messaging apps. It integrates AI-powered tools like Freddy AI for contact scoring, helping teams prioritize leads for better deal closure.
This feature identifies high-intent leads based on engagement, assigns scores, and suggests optimal actions for engagement. It saves time by automating lead scoring, making Freshsales a top choice for teams focusing on efficient lead management and conversions.
Key Features:
- Kanban View for Contacts
- Automatically check and categorize leads
- Customizable sales processes
- Drag-and-drop report builder
- Automated contact segmentation
- AI-powered assistance and insights
- Built-in Chat, Email, & Phone
- Mobile app
Pricing:
- Free Plan
- Growth: $9/month per user (billed annually)
- Pro: $39/month per user (billed annually)
- Enterprise: $59/month per user (billed annually)
Related: How to Use AI for Sales Training – Tools and Best Practices
8. Monday CRM
G2 Rating: 4.6/5 (750 reviews)Best For: Contact Management and Personalized Boards
Source: Monday.com
Monday CRM is a cloud-based solution designed for easy customization of sales pipelines to match unique processes. It features automation tools that streamline repetitive tasks, allowing teams more time to focus on closing deals.
Integrated email functionality keeps all prospect communications centralized. The CRM also includes robust reporting capabilities to track deal status, funnel position, and projected revenue.
Key Features:
- Lead management and deal management
- Automated task generation
- Kanban board views
- Email composition and rephrasing
- Automatically assign leads to reps
- Account and contact management
- Post-sales management
Pricing:
- Basic: $12/month per seat (billed annually)
- Standard: $17/month per seat (billed annually)
- Pro: $28/month per seat (billed annually)
- Enterprise: Contact sales
Related: A Complete Guide to Sales Call Reporting: Tips, Templates & Tools
9. Insightly
G2 Rating: 4.2/5 (894 reviews)
Best For: Sales Pipeline Management
Source: Insightly
Insightly is an integrated CRM solution ideal for teams familiar with Google Apps. It easily integrates customer relations into your existing Google account, reducing learning curve time.
While lacking 24/7 support, Insightly offers robust tools for managing contacts, tasks, and projects in the cloud. Insightly’s user-friendly interface and customizable features make it popular among small to medium-sized businesses seeking efficient CRM solutions.
Key Features:
- Pipeline management
- Opportunity management
- Lead tracking
- Workflow automation
- Project management
- Pipeline management
- Reporting dashboards
- Automatic address book
Pricing:
- Plus: $29/month per user (billed annually)
- Professional: $49/month per user (billed annually)
- Enterprise: $99/month per user (billed annually)
Related: What is Sales Acceleration? – Tools and Tactics Included
10. Less Annoying
G2 Rating: 4.9/5 (591 reviews)Best For: Simplicity and New Businesses
Source: Less Annoying
Less Annoying CRM is perfect for small businesses new to CRM software. As the name suggests, it focuses on simplicity, making it easy to use and set up within minutes. The platform offers a straightforward contact management system with a handy search feature for quick contact retrieval.
Its user-friendly, web-based design ensures efficient customer relationship management without the complexity. This makes it an excellent choice for those seeking an easy-to-use CRM solution.
Key Features:
- Simple pipeline management
- Calendar and tasks
- Task management
- Deal pipeline
- Mobile access
- Quick reports
Pricing:
$15 per user/per month
Related: 20 Sales Productivity Tools to Boost Your Sales in 2024
11. Keap
G2 Rating: 4.2/5 (1,527 reviews)Best For: Sales Automation for Small Businesses
Source: Keap
Keap is a highly recommended sales CRM system known for its automation capabilities. It allows you to set up automated email campaigns and follow-ups, effectively nurturing leads. The CRM collects leads from various sources, including web forms, social media, landing pages, and referrals – organizing them into the sales pipeline.
Keap also provides detailed sales and revenue analytics. It offers insights into customer interactions and factors influencing buying decisions – helping improve sales performance.
Key Features:
- Contact management
- Automated lead capture
- Trigger personalized follow-ups
- Migrate your contacts
- Integrations for Gmail, PayPal, and more
- Custom automation
- Create visual pipelines
- Meeting scheduler
- Built-in customizable dashboards
Pricing:
- Ignite: $249/month (billed annually)
- Grow: $329/month (billed annually)
- Scale: $499/month (billed annually)
Related: 10 B2B Sales Prospecting Tools in the Market
12. Apptivo
G2 Rating: 4.4/5 (197 reviews)Best For: Managing Multiple Sales Cycle
Source: Apptivo
Apptivo is a fully online CRM system that centralizes customer care needs across any device and browser. It offers a focused set of features alongside over 65 integrated applications and a robust sales pipeline management system. This ensures efficient tracking of prospective customers, maximizing productivity.
Apptivo’s compatibility and comprehensive tools make it an excellent choice for businesses seeking an effective and versatile CRM solution.
Key Features:
- Workflow Automation
- Intelligent sales dashboard
- Multiple sales cycle
- Custom Reports and Views
- Schedule Reports
- IMAP email integration
- Custom CRM
- Integration with 65 apps
Pricing:
- Lite: $15/month per user (billed annually)
- Premium: $25/month per user (billed annually)
- Ultimate: $40/month per user (billed annually)
- Enterprise: Contact sales
Related: 7 Best Sales Coaching Tools You Cannot Miss Out On
What to Look for in a Sales CRM Software?
Did you know? There are hundreds of CRM software available in the market.
But not every tool will be suitable for your business. And that’s why – it is important to choose the right tool.
Here are key features to look for when selecting CRM software:
- User-Friendly Interface: Make sure the CRM software is easy to use. This way, your team can quickly adopt it without extensive training.
- Lead Management: Look for robust lead management features. These help you track and nurture leads through the sales funnel effectively.
- Automation Capabilities: Choose a CRM that automates repetitive tasks. This includes data entry, follow-ups, and email campaigns to save time and reduce errors.
- Integration Options: The CRM should integrate seamlessly with other tools you use. This includes email, marketing automation, and accounting software.
- Customization: Ensure the CRM allows customization to fit your specific business needs. This includes custom fields, dashboards, and reports.
- Mobile Access: Opt for a CRM with a mobile app. This way, your sales team can access important information and work on the go.
- Reporting and Analytics: Look for advanced reporting and analytics features. These provide insights into sales performance and help you make data-driven decisions.
- Scalability: Choose a CRM that can grow with your business. It should offer scalable features and pricing plans as your needs evolve.
- Security Features: Prioritize a CRM with strong security measures to protect your customer data. This includes encryption, user permissions, and regular backups.
- Cost: Consider the total cost of ownership. This includes subscription fees, implementation costs, and any additional charges for extra features or support.
- Trial Period: Look for a CRM that offers a free trial period. This way, you can test its features and ensure it meets your business requirements before committing.
Related: AI Sales Cold Calling – Benefits, Use Cases, Tools and Best Practices
Integrate Your CRM with Goodmeetings for Sales Success
Did you know? 91% of companies with over 11 employees use a CRM system.
Just think – almost all your competitors are already using a CRM to boost sales.
But there’s a trick to stay one step ahead of them. Integrating your CRM with Goodmeetings!
Source: Goodmeetings
Goodmeetings is an AI-powered conversational intelligence tool that helps you record, transcribe, summarize, and analyze all your sales conversations. The best part is that you can easily integrate it with popular CRMs like Salesforce, HubSpot, LeadSquared, and more.
Related: Getting Started with the Goodmeetings Notetaker
Goodmeetings + Your CRM = Sales SuccessHere are some key features of Goodmeetings:
Source: Goodmeetings
- Call Recording: AI-driven technology captures every word during sales interactions, ensuring comprehensive records.
- High-Quality Transcriptions: Converts conversations into searchable text for easy reference.
- Call Analytics: Provides metrics to identify trends and improve sales communications.
- Multi-language Support: Enables clear communication across diverse markets.
- Video Meeting Library: Archives video meetings for training and review.
- Automated Action Items: AI organizes tasks from meetings for streamlined follow-up.
- Human-level Summaries: Offers concise summaries of meetings.
- Meeting Performance Insights: Analyzes meeting efficacy to optimize team performance.
- Customized Reporting Dashboards: Personalized dashboards for analyzing meeting data.
- Deep CRM Integration: Connects meeting insights with your CRM.
- AI-generated Key Moments: Highlights critical moments in meetings.
- Coaching: Provides personalized feedback and insights for improving meeting strategies.
- ‘Ask me anything’ Feature: Delivers quick answers about past meeting details.
- Sentiment Analytics: Reads client reactions to adjust engagement strategies.
- Screenshare Analytics: Tracks engagement during presentations to optimize content.
By integrating your CRM with Goodmeetings, you can enjoy all these features and more. See how Goodmeetings can make your CRM software 10x more powerful with a 7-day free trial. You can also request a free demo!
Integrate Your CRM With Goodmeetings to Boost Sales and Revenue!
FAQs
1. How does CRM help sales?
CRM helps sales by:
- Organizing and tracking customer information
- Managing leads
- Automating repetitive sales tasks
This reduces errors and saves time, allowing sales teams to focus on closing deals.
CRM tools also provide valuable insights through reports and analytics, helping teams make data-driven decisions.
Additionally, CRM software improves customer relationships by keeping track of interactions. This ensures personalized and timely communication, which ultimately boosts sales and customer satisfaction.
2. What are the different types of CRM software?
There are three main types of CRM software:
- Operational CRM: Focuses on automating sales, marketing, and service processes.
- Analytical CRM: Analyzes customer data for better decision-making and strategy planning.
- Collaborative CRM: Enhances communication and information sharing across different departments to improve customer service.
Related: How to Increase SaaS Sales – The Ultimate Guide
3. How does CRM software contribute to customer retention and satisfaction?
CRM software contributes to customer retention and satisfaction in the following ways:
- Organizes Customer Interactions: Ensures timely and personalized communication.
- Tracks Customer History: Provides a complete view for quick issue resolution.
- Improves Service Quality: Enhances the ability to meet customer needs effectively.
- Analyzes Data: Identifies customer preferences for tailored offers and support.
- Streamlines Processes: Makes interactions smoother and more efficient.
- Builds Strong Relationships: Improves overall customer experience for long-lasting loyalty.
4. What are the features of sales CRM software?
Sales CRM software offers a range of features designed to improve sales processes and customer interactions. Here are some key features:
- Contact Management: Organizes and stores customer information in a centralized database.
- Pipeline Management: Visualizes the sales process by tracking leads and opportunities through different stages.
- Reporting and Analytics: Provide detailed reports and insights into sales performance.
- Automation: Automates repetitive tasks like data entry, follow-ups, and email campaigns.
- Lead Management: Tracks and nurtures leads throughout the sales funnel.
- Task Management: Assigns and tracks tasks related to sales activities.
Related: Sales Pitch 101: How to Create a Perfect Sales Pitch
5. How much does sales CRM software cost?
The cost of sales CRM software varies widely depending on features and the number of users. Basic plans can start at around $12 per user per month, while more advanced solutions can range from $50 to $150 per user per month. Custom enterprise solutions may cost even more.
Wrapping Up
And that’s a wrap!
So, these are the 12 best CRM software you can use to optimize your sales process and build strong customer relationships. From automation to analytics, the top sales CRM software offers diverse features to meet your business needs. And guess what? Now, you can make these tools even more powerful by integrating them with Goodmeetings. Manage and close more deals faster with Goodmeetings + CRM software.
